grandllama
12-14-2004, 03:42 AM
EA signs exclusive football license deal
Mon Dec 13, 2004 04:56 PM ET
LOS ANGELES, Dec 13 (Reuters) - Video game publisher Electronic Arts Inc. (ERTS.O: Quote, Profile, Research) on Monday said it has signed an exclusive deal with the National Football League and the league's players, giving EA sole rights to put NFL players, stadiums and teams in its games.
Terms of the five-year deal were not disclosed.
The deal strikes a blow for EA in its ongoing sports battle with Sega Sammy Holdings (6460.T: Quote, Profile, Research) and Take-Two Interactive Software Inc. (TTWO.O: Quote, Profile, Research)
Sega and Take-Two's "ESPN" line of sports video games, with their strong reviews and discount $20 pricing, ate into EA's market share this year, forcing EA to cut prices on its sports games.
EA's "Madden NFL" football
Source: http://www.reuters.com/newsArticle.jhtml?type=topNews&storyID=7079814
Mon Dec 13, 2004 04:56 PM ET
LOS ANGELES, Dec 13 (Reuters) - Video game publisher Electronic Arts Inc. (ERTS.O: Quote, Profile, Research) on Monday said it has signed an exclusive deal with the National Football League and the league's players, giving EA sole rights to put NFL players, stadiums and teams in its games.
Terms of the five-year deal were not disclosed.
The deal strikes a blow for EA in its ongoing sports battle with Sega Sammy Holdings (6460.T: Quote, Profile, Research) and Take-Two Interactive Software Inc. (TTWO.O: Quote, Profile, Research)
Sega and Take-Two's "ESPN" line of sports video games, with their strong reviews and discount $20 pricing, ate into EA's market share this year, forcing EA to cut prices on its sports games.
EA's "Madden NFL" football
Source: http://www.reuters.com/newsArticle.jhtml?type=topNews&storyID=7079814