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View Full Version : MTV Turns 25!


Deberg_1990
07-31-2006, 10:51 PM
Man im getting old......

Share your thoughts....good or bad...



http://news.yahoo.com/s/ap/20060731/ap_en_tv/mtv_at25

NEW YORK - No one knows how to throw a party like MTV. So there must be quite a bash planned for Aug. 1, celebrating 25 years on the air. Right?


Sorry. MTV is staying in that night. There are no plans to even mention the birthday.

When your average viewer is 20 years old too young to remember Martha Quinn, not even born when Madonna buckled on her "boy toy" belt perhaps it's wise not to mention you're 25. MTV wants to be the perpetual adolescent.

On a relentless mission to stay hip, MTV casually discards generations. Yesterday, "Beavis and Butt-head." Today, "Laguna Beach."

And at each stop, MTV changes pop culture.

Without MTV, you might not have reality television. Commercials wouldn't have vertigo-inducing quick cuts. Musicians wouldn't need to look like models to survive. Kelly Osbourne wouldn't have gotten near a recording studio. And only seamstresses would know about wardrobe malfunctions.

Our birthday present is a look back at 25 memorable MTV moments:

___

1. THE DEBUT: Aug. 1, 1981. The first video? The slyly prophetic "Video Killed the Radio Star" by the now-forgotten Buggles. Only a few thousand people on a single cable system in northern New Jersey could see it. Sometimes the screen would go black when someone at MTV inserted a tape into a VCR. Within a few years, millions of kids demanded their parents buy cable so they could see MTV. Along with CNN, it led TV's transition out of the three-channel world. "This was the fuse that lit the cable explosion," said Robert Thompson, professor of popular culture at Syracuse University.

___

2. BEAT IT: March 31, 1983. Michael Jackson becomes the first black artist with a video on MTV. The segregation was MTV's early shame, ironic considering its later role in popularizing rap. And the early snub wasn't forgotten: "You don't have all of music television when you are leaving things out," says Los Lonely Boys singer Henry Garza.

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3. THRILLER: Dec. 2, 1983. Less a video than a 14-minute mini-movie with Vincent Price, ghouls and goblins, the premiere of Jackson's "Thriller" was an event. MTV gave it a set time on the schedule several, even. It was the apotheosis of the idea of music videos as an art form. With director John Landis involved, it also was proof that Hollywood's finest weren't looking down upon what are essentially promo clips.

___

4. MADONNA BUSTS OUT: Sept. 14, 1984. Performing "Like a Virgin" at the first Video Music Awards, Madonna popped out of a cake dressed in a wedding gown and writhed through her hit. At that moment, Madonna became a superstar, put the VMAs on the map and set an enduring tone. Who cares about those ugly "moon man" trophies? What matters is making the audience gasp.

___

5. MONEY FOR NOTHING: 1985. The Dire Straits song was about MTV, mocked MTV and became the band's biggest hit because of MTV. It was one of the first videos to feature computer animation, and Sting made a clever cameo echoing his role in iconic "I want my MTV" ads. The rules for music stardom had changed. Being photogenic was now crucial; an eye-catching video made hits. "It was America's first national radio network," says record executive Phil Quartararo.

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6. BYE-BYE VJs: Original video jock J.J. Jackson's contract expired in 1985. Nina Blackwood followed him out the next year and so did Martha Quinn, breaking the hearts of countless teenage boys. Alan Hunter and Mark Goodman were next. Only Adam Curry lasted into the '90s. MTV refused to follow its aging first fans, courting teens instead. It also realized that airing videos was a dead end and began aggressively developing other programming. Those were probably the most important financial decisions MTV ever made.

___

7. SPRING BREAK: March 21, 1985: College students who couldn't make it south in person could turn on MTV to catch the party. Each year it returns, a drunken bash with young, firm, scantily clad bodies oozing with sweat and undulating to the music. Stop us! We need a cold shower. "There were people who looked like they were having sex on the dance floor," VJ Suzie Castillo says about last year's festivities in Cancun. MTV's spring break coverage arguably gave rise to the "Girls Gone Wild" video series, where the breasts didn't need to be pixelated.

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8. RAP BLASTS OFF: Aug. 6, 1986. It's no coincidence that "Yo! MTV Raps!" premiered about the same time rap started becoming the dominant music form for young America. Hip white kids like Rick Rubin or the Beastie Boys may have loved rap before, but "Yo! MTV Raps!" brought it into every suburban living room. "Going from the network that was called on the carpet for not having blacks to this was a huge leap, and it was the right one for MTV," says Christina Norman, MTV's first black president.

___

9. PEE-WEE'S RETURN: Sept. 5, 1991. It was a hard fall for Pee-wee Herman, from star of one of television's most popular kids' shows to a national punch line when an undercover officer saw him masturbating in an adult theater. Herman went undercover himself for more than a month until creeping out onstage at the opening of that year's VMAs. "Heard any good jokes lately?" Herman asked, to howls of laughter.

___

10. ENTER GRUNGE: Sept. 29, 1991: Nirvana's "Smells Like Teen Spirit" video killed the hair metal scene and signaled the ascendancy of grunge. The images themselves were an arresting accent, with the tattooed cheerleaders and what seemed like an underwater pep rally in a dank gymnasium. "The band, the sound and the imagery in the video was sort of a breath of fresh air or a scream," said MTV series development guru Tony DiSanto.

___

11. CLAPTON UNPLUGGED: March 11, 1992. Only the most desperate of fading 1980s bands Nuclear Valdez, Squeeze, the Alarm responded to MTV's first requests to show off their acoustic chops. But fans responded to the intimacy and stars soon lined up: Bob Dylan, Led Zeppelin, Paul McCartney, Bruce Springsteen (who got nervous and insisted on an electric guitar) and Eric Clapton, in his first performance since his son died after falling from a skyscraper window. "Everybody who was there felt something special was going on," says Van Toffler, president of MTV's music services. Clapton had to be talked into releasing the show on CD, and it became his biggest-selling album.

___

12. BOXERS OR BRIEFS?: April 19, 1994. Two years in office, President Clinton submitted to 90 minutes of questions on complex policy issues by 16-to-20-year-olds before a live MTV audience. Everything else was forgotten when 17-year-old Laetitia Thompson of Potomac, Md., asked: "Mr. President, the world's dying to know. Is it boxers or briefs?" "Usually briefs," the president replied, looking slightly non-plussed. Today, most presidential candidates use MTV to reach first-time voters.

___

13. HEH-HEH. COOL: March 24, 1994: Who'd have thunk that "Beavis and Butt-head" would make the cover of Rolling Stone? When Toffler received a pilot tape of two adolescent cartoon characters playing baseball with a frog, he watched it nearly 100 times. "You have a feeling in your bones that there's something different about it that's unique and it will either flop miserably or succeed brilliantly." It was stupid, gross-out humor but many older people secretly wished they could act that way.

___

14. REALITY BITES: June 23, 1994. It's hard to recall a time when setting up a group of strangers in a camera-filled home was a new idea. But the 1992 debut of "The Real World" "invented reality TV," says Thompson. "It's absolutely ground zero." And the inclusion of Pedro Zamora, who was gay and soon to die of AIDS, in the 1994 season did more to promote tolerance than hundreds of public service announcements. "It was probably the most riveting piece of television I had ever seen," says Brian Graden, then a young, gay man and now an MTV programming exec. "I had never seen someone like myself reflected back to me ... it really changed things for a whole generation of gay people."

___

15. FEEDBACK LOOP: April 14, 1998: Jesse Camp wins the first "I Wanna Be a VJ" contest. Stuck in a rut, MTV was searching for some way to make its audience feel connected to the network. The wild-haired, willfully outrageous Camp seemed sent from central casting, and it was the audience doing the casting.

___

16. TIMES SQUARE LIVE: Oct. 22, 1998. The Backstreet Boys shut down Times Square during a "Total Request Live" appearance. The ruckus cemented "TRL's" role as pop culture's home page, with Justin Timberlake and Britney Spears as king and queen of the new scene.

___

17. JIGGLE IT: Sept. 9, 1999. When Lil' Kim presented a VMA with a pasty-clad breast, Diana Ross couldn't resist a playful fondle. Lucky Ross wasn't there eight years earlier, when Prince performed wearing pants with the butt cut out. A year later, Howard Stern parodied that look by descending from the sky as "Fartman."

___

18. TIPSY: Oct. 1, 2000. Thinking about "Jackass" Johnny Knoxville getting tipped over in the port-a-potty still makes you hold your nose. Knoxville specialized in painful on-camera tricks, and "Jackass" quickly became MTV's most popular show. Unfortunately for MTV or maybe fortunately if there's no such thing as bad publicity many stunts were copied by viewers.

___

19. MARIAH'S MELTDOWN: July 19, 2001. No one knew quite how to react when Carey made a surprise appearance on "TRL" pushing an ice cream cart filled with popsicles. A nervous Carson Daly kept trying to cut to a commercial, but Carey wouldn't stop talking. She said she had a gift for him then took off her oversized T-shirt to reveal a tight tank top and skimpy shorts. A week later Carey was checked into a hospital for "extreme exhaustion."

___

20. $ @ !: March 5, 2002: Sharrrr-rronnnn! The first bleeped-out swear word on "The Osbournes" premiere was followed by 58 others. For a while, the foggy-headed rocker, his type-A wife and self-involved kids became America's first family, if only for the sheer weirdness of their life. They quickly wore thin and were responsible for a rash of dull has-beens who thought their lives would make great television but not before Sharon got her own talk show, daughter Kelly a recording contract and son Jack a stint in rehab.

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21. DOGGING EMINEM: Aug. 29, 2002: The rap star was in no mood to hear Triumph the Insult Comic Dog chew over his feud with Moby. So when approached by the puppet on the VMAs, Eminem delivered a sucker punch and then flew into a rage backstage. "He was really furious," said MTV executive vice president Dave Sirulnick, "which was startling because here was this guy who built his career on dissing and dishing. And this was a puppet."

___

22. ASHTON PUNKS JUSTIN: March 17, 2003. "Candid Camera" with an edge, the debut of Kutcher's series "Punk'd" had a crew posing as the "Tax Enforcement Agency" seizing Justin Timberlake's possessions after saying he owed $900,000 in back taxes. The title is now ensconced in the popular lexicon.

___

23. CHICKEN OR TUNA?: Aug. 19, 2003. "Newlyweds" followed the telegenic Jessica Simpson and Nick Lachey as they navigated marital bliss. They truly became famous when cameras caught Simpson confused by whether a can of Chicken of the Sea contained tuna. Presto! America had a new favorite dim blonde.

___

24. THE KISS: Aug. 28, 2003. It was MTV's idea to bring back Madonna for a reprise of "Like a Virgin" for the 20th video music awards, and MTV's idea to pair her with Britney Spears and Christina Aguilera. The open-mouthed kiss that she planted on the two young stars? That was pure Madonna, and it outranked the creepy Michael Jackson and Lisa Marie Presley for most memorable kiss.

___

25. STEPHEN & LC: Nov. 26, 2004. Viewers were gripped by the love triangle on new MTV hit "Laguna Beach," and Kristin's partying on spring break in this episode temporarily cost her her boyfriend. MTV's original idea was a reality version of "Beverly Hills 90210," but they ended up with a reality version of "The O.C." instead. The real-life soap opera breaks convention by unfolding slowly, with none of the reality TV cliches like confessional interviews. "Again," Thompson says, "MTV is two steps ahead."

Jayhawkerman2001
07-31-2006, 10:59 PM
MTV used to be the shit, now its just about the most retarded channel on the planet. When you have stupid ass stuff like my super sweet 16 and shit like that... that bleeds sellout in the worst case anybody has ever seen.

Fruit Ninja
08-01-2006, 12:43 AM
MTV needs to be renamed, its not even Music tv anymore. Its reality tv. I never caught on to the reality tv thing. I seen afew it was ok, but didnt hold my attention very long.

MTV 15 years ago was great, mtv now, sucks big time.

ChiefaRoo
08-01-2006, 12:45 AM
Reality killed the Video Star.....

Anyone? Bueller? Anyone?

luv
08-01-2006, 12:45 AM
I think it would be really cool if it was still Music Television instead of College Reality Television.

Phobia
08-01-2006, 12:48 AM
I remember MTV. It was cool.

big nasty kcnut
08-01-2006, 12:49 AM
Yeah mtv is dead. Also why couldn't they played country music on the channel i would have be good to see rock and hip hop soul r&b and country plus metal. Together on one station.

Tribal Warfare
08-01-2006, 02:47 AM
http://www.youtube.com/watch?v=ey9ie1L4Z1g

reminess on this gem it rules

Jenson71
08-01-2006, 03:23 AM
I'm not a fan of MTV, but the only people who say MTV sucks now, are the people that watched it....25-15 years ago.


If you were 12-24 years old now, you'd be watching it now. MTV changed. So did you.

Notice so many teenage girls wear those big sunglasses that cover up half their face? MTV. It's just as big as it ever was.

http://www.youtube.com/watch?v=cmjuGIVyP4Q&search=video%20killed%20the%20radio%20star

Moooo
08-01-2006, 03:32 AM
I'm not a fan of MTV, but the only people who say MTV sucks now, are the people that watched it....25-15 years ago.


If you were 12-24 years old now, you'd be watching it now. MTV changed. So did you.

Notice so many teenage girls wear those big sunglasses that cover up half their face? MTV. It's just as big as it ever was.

http://www.youtube.com/watch?v=cmjuGIVyP4Q&search=video%20killed%20the%20radio%20star

I'm 22, and have never watched MTV. It doesn't make sense. If MTV is what the youth of America is all about, then I'm truely ashamed to be lumped in with the same group as people who watch this...

Moooo

ChiefsfaninPA
08-01-2006, 05:13 AM
I'm 22, and have never watched MTV. It doesn't make sense. If MTV is what the youth of America is all about, then I'm truely ashamed to be lumped in with the same group as people who watch this...

Moooo

I agree with you Moooo. I am 25 and used to watch it when they played music videos. But the last 10 years to me have been unbearable. Nothing but the Real World/Road Rules and all of there stupid spinoff shows. But hey that is just me and my taste.

munkey
08-01-2006, 05:57 AM
I agree with you Moooo. I am 25 and used to watch it when they played music videos. But the last 10 years to me have been unbearable. Nothing but the Real World/Road Rules and all of there stupid spinoff shows. But hey that is just me and my taste.

It's stictly made for a 15 (which is to young IMO) to 21 female audience. At least that's what I've gotten out of it in the 10 min. of time I've watched it....Which was waaayyy to long. :shake:

DaKCMan AP
08-01-2006, 07:20 AM
Yeah mtv is dead. Also why couldn't they played country music on the channel i would have be good to see rock and hip hop soul r&b and country plus metal. Together on one station.

Because country music sucks.

DaKCMan AP
08-01-2006, 07:21 AM
I'm 22, and have never watched MTV. It doesn't make sense. If MTV is what the youth of America is all about, then I'm truely ashamed to be lumped in with the same group as people who watch this...

Moooo

That's because you're not "cool" :p

ZepSinger
08-01-2006, 07:41 AM
6. MTV refused to follow its aging first fans, courting teens instead. It also realized that airing videos was a dead end and began aggressively developing other programming. Those were probably the worst decisions MTV ever made.


Here, fixed point 6 for you.

Z

morphius
08-01-2006, 07:55 AM
I think it would be really cool if it was still Music Television instead of College Reality Television.
Yup, thats it exactly. It bothered me when they got rid of headbangers ball, even though they played it the latest they possibly could. It bothered me a bit when they started playing almost nothing but rap, but I understood that they were trying to direct what would be "in". But the switch to lame reality show, after lame dating show, after more lame reality show just made me basically write the station off.

Oh well.

stevieray
08-01-2006, 07:56 AM
perpetual adolescence.

That about sums it up.

DaKCMan AP
08-01-2006, 07:58 AM
Yup, thats it exactly. It bothered me when they got rid of headbangers ball, even though they played it the latest they possibly could. It bothered me a bit when they started playing almost nothing but rap, but I understood that they were trying to direct what would be "in". But the switch to lame reality show, after lame dating show, after more lame reality show just made me basically write the station off.

Oh well.

They don't care. You're not their target audience.

Among the target audience, MTV is as big as ever, and that's all that matters to them.

The Red Sea
08-01-2006, 08:24 AM
Sigh lump me in with the group that liked & can Recall when they played Music videos on MTV!

Also I disagree with the show even being popular with the younger folks.
I've yet to come across a younger(15-19) family member or workmate who says "MTV is the SH!T!"

EVERY time I turn the damn thing on their at a beach screaming on stage etc.
If a young guy needs to see titties nowadays doesnt he just surf for porn?
Why sit thru that nauseating collection of dumbass jockies nobody can name?

Funny back in 85 or so I expected MANY things to change in time but I thought Bands would always try to get their stuff out there using videos/airing concerts on MTV.

I remember waiting a week for a friday night at 9 P.M for a groups Newest video.
Or the top 20 Videos of the week!
Or watching & getting to know a certain VJs personality because there were only five of them or so. Now theres more like five thousand of them.

I had a thing for Martha Q(So damn cute) back then....ahhh youth MTV was soo much fun back then.

I was the perfect age when it was in its hay day..17.

To see what its become now & as I said I havent come across any kids that are into it now..this all makes me scratch my head.

ChiTown
08-01-2006, 08:33 AM
I was in High School when MTV first came out. I loved it. Ansolutely addicted to it........(Sigh). I'm really getting old.

Could someone please tape The Hills for me? I'm not going to be around to watch it..................

Nzoner
08-01-2006, 08:52 AM
Then-MTV


Now-VH1 Classic

Brock
08-01-2006, 09:00 AM
Nina Blackwood followed him out the next year and so did Martha Quinn, breaking the hearts of countless teenage boys.

wtf

morphius
08-01-2006, 09:04 AM
They don't care. You're not their target audience.

Among the target audience, MTV is as big as ever, and that's all that matters to them.
Eh, I don't know, I never have seen my teenage relatives watching it.

alpha_omega
08-01-2006, 09:09 AM
MTV...in stereo!

That was cool!!!!!!!!!!

Nzoner
08-01-2006, 09:11 AM
Since we're on the subject do any of you fortunate enough to have seen MTV in its heyday(sounds better than old farts)remember a video by Commander Cody,I think it was called Two Triple Cheese Side Order Of Fries?

All I can remember is the refrigerator door being opened in the kitchen of the restaurant and the poodle standing on the top shelf.

StcChief
08-01-2006, 09:12 AM
Since we're on the subject do any of you fortunate enough to have seen MTV in its heyday(sounds better than old farts)remember a video by Commander Cody,I think it was called Two Triple Cheese Side Order Of Fries?

All I can remember is the refrigerator door being opened in the kitchen of the restaurant and the poodle standing on the top shelf.

Yes.... And His lost planet Airmen.

Let's home MTV does NOT make it to 30.
:banghead:

KCTitus
08-01-2006, 09:16 AM
...[MTV] also realized that airing videos was a dead end and began aggressively developing other programming. Those were probably the most important financial decisions MTV ever made.

So MTV realized it was a financial dead end to be MTV so they turned into High School TV.

Lzen
08-01-2006, 09:40 AM
So MTV realized it was a financial dead end to be MTV so they turned into High School TV.

Yup. That's it in a nutshell.

munkey
08-01-2006, 09:45 AM
Eh, I don't know, I never have seen my teenage relatives watching it.

I have the channel locked at home so when we visit anyone that has it my 16 year old daughter is glued to the tv until we leave. I probably wouldn't have locked it but she would let her younger sisters watch along with her so it was so long MTV....

MichaelH
08-01-2006, 11:25 AM
I used to watch an enjoy MTV in the 80's as a teenager. Now I cannot remember the last time I watched anything on that channel. I don't even know the channel number. I now enjoy VH1 classics. Less crap and mostly good music videos and live concerts.

KingPriest2
08-01-2006, 12:14 PM
http://www.youtube.com/watch?v=0m_gY6jimso&search=mtv%201985

KingPriest2
08-01-2006, 12:16 PM
http://www.youtube.com/watch?v=0fCR-PYgGtw&search=mtv%201985

KcMizzou
08-01-2006, 12:18 PM
But the switch to lame reality show, after lame dating show, after more lame reality show just made me basically write the station off.

Oh well. And for "reality" shows, these are obviously scripted and horribly acted. Reality shows on other networks are generally pretty bad, and yet they're still about 20 times better than the MTV crap. They really are painful to watch.

Predarat
08-01-2006, 12:51 PM
I used to love MTV. Those 80's videos were awesome. Beavis and Butthead ruled, it ruled, it ruled!! Ill never forget that episode with the Carmen Electra video, grrrrwal!! I havent watched it in a long time.

KingPriest2
08-01-2006, 02:32 PM
http://www.youtube.com/watch?v=QOIpGB-jGUM&search=mtv%201982

CoMoChief
08-01-2006, 02:37 PM
Too bad they dont play music anymore, as well as Beavis and Butthead.

hypersensitiveZO6
08-01-2006, 02:45 PM
I'm 26.

Love MTV, Comedy Central, etc.

Always have.

KingPriest2
08-01-2006, 02:45 PM
Too bad they dont play music anymore, as well as Beavis and Butthead.


I agree They do late at night and as well on MTV 2

KingPriest2
08-01-2006, 02:54 PM
http://www.youtube.com/watch?v=KdBUXNMxHT8&search=mtv%201987

KingPriest2
08-01-2006, 02:57 PM
http://www.youtube.com/watch?v=ngB-bg9Yx7E&search=mtv%20bumper