View Full Version : Romney: 17,000 TV ADS
12-17-2007, 09:58 AM
12-17-2007, 11:25 AM
More like Mitt Romney's TV AIDS.
Looks like Jake is trying to distract from the biggest Rudy (bad) news of the day.
Giuliani is moving resources (read $$$) out of the New Hampshire media market.
Giuliani scaled way back on his TV buys on Boston stations for this week compared to last week.
It's important to note that Giuliani didn't alter his high level of ad volume on WMUR.
Romney leads (what a shock!) the Republican field with about $250,000 a week on WMUR. Giuliani is in the range of $180,000 a week and McCain is third with roughly $120,000.
Huckabee began his first New Hampshire advertising buy with about $40,000 a week on WMUR.
In the case of Boston TV however, records confirm Giuliani's team purchased one large number of TV spots and then trimmed it back or canceled it six days later.
• WHDH, Channel 7 – $102,745 in ads bought Dec. 5; changed to $40,700 worth of ads bought Dec. 11.
• WLVI, sister station, Channel 56 – $20,300 in ads bought Dec. 5, that ad buy canceled Dec. 11.
In other cases, the per-week spending on other Boston stations previously by the Giuliani campaign will be considerably less than it had been.
• WFXT, Fox – Had spent $67,000 a week before; now $20,000 a week.
• WCVB, Channel 5 – Previous ad total cut by 50 percent.
• WBZ, Channel 4 – Cut by 50 percent.
• WSBK – Cut by 50 percent.
This could be part of a strategy to shift more ad money to Florida, where some polls show his large lead slipping, or to Michigan, which votes a week after New Hampshire and is Romney's birth state.
An attempt to reach the Giuliani campaign for comment was unsuccessful.
Giuliani will be back on Monday with one public stop at Goss International in Dover. Spies report that Foster's Daily Democrat has secured the first editorial board interview with Giuliani on the same day.
12-17-2007, 12:05 PM
here come some rexandpaste poll numbers...
12-17-2007, 02:37 PM
And I think I've seen every one of them. Ugh.
Finally... back to normal...
New National Poll Results From USA TODAY/Gallup
GOP: Giuliani 27, Huckabee 16, McCain 14, Thompson 14, Romney 14
Dems: Clinton 45, Obama 27, Edwards 15
Error margin: 5 points The Page, 3:48 PM
We'll see. It would have more credibility if it was Rasmussen. If this is real, I would expect to see it there in the next few days. As of today they show Huckabee's numbers rising, not falling.
Huckabee being slammed by Rush Limbaugh today ought to help bring him down to Earth, though.
12-17-2007, 11:11 PM
12-17-2007, 11:28 PM
That works out to about 6 days of TV time for Romney. I think I've seen at least 2 hours of it total here in Iowa.
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