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KcMizzou
07-10-2008, 05:49 PM
Always cool to see a local guy do well. Anyone heard the new CD yet?


Tech N9ne, his label a killer combination
By JASON WHITLOCK

Local rapper Tech N9ne’s decadelong battle for national respect and mainstream success elevated to an unprecedented plateau last week.

The 36-year-old independent rapper’s newest CD, “Killer,” charted at No. 12 on the latest Billboard top 200, selling an impressive 36,200 units in its first week. The 32-track double CD is the nation’s No. 1 indie album, the No. 4 hip-hop CD behind Lil Wayne, G-Unit and Three 6 Mafia and puts Tech on the same platform as some of the biggest names in the music industry.

“It’s wonderful to be amongst the likes of Lil Wayne, Kid Rock and Rihanna,” said Tech N9ne, who co-owns the Blue Springs-based label Strange Music that puts out his music. “We’ve been working hard to get here for a long time. This is just the beginning. There are bigger and better things to come from Tech N9ne and Strange Music. Just watch — here we come.”

In an industry severely damaged by the economy and digital file sharing, Tech N9ne’s ability to gain Billboard traction is rather remarkable. His music gets very little national radio airplay and virtually no video support from star-makers MTV and BET.

Despite that, “Killer” sold 14,000 more copies during its debut release than Tech N9ne’s 2006 studio album, “Everready” — a sign indicating Strange Music’s brand is growing stronger. Some industry insiders have pegged Strange as the new millennium No Limit Records, the Master P-run label that exploded out of Louisiana in the 1990s.

The strong showing of “Killer” comes on the heels of Minneapolis independent rap group Atmosphere making industrywide news in May, selling 36,500 units and cracking the Billboard Top 5 with its most recent release, “When Life Gives You Lemons.” Like Strange Music, Atmosphere’s label, Rhymesayers, has figured out how to move units and grow a rabid fan base while being ignored by radio and TV.

“We tour harder (and more often) than any other rap act,” said Travis O’Guin, Strange Music founder and president. “We evolve our merchandise to maintain strong sales, and we have an incredible internet presence with MySpace, Facebook, YouTube and other sites. These things allow us to reach out to fans, to bring the music to them and to keep them excited and involved.”

Strange Music’s independence from a major label creates the artist freedom that allows Tech N9ne to produce some of the most diverse music in the rap genre. Tech N9ne’s rap style defies definition. He bounces from traditional MC to storyteller to rock/rap to gangsta to dance/party to social commentator song to song.

“The major labels force their A&R people on the artists,” said Brian Shafton, president of Los Angeles’ RBC Records, a management consulting firm for music labels. “The majors force producers on the artist. That’s why much of the music sounds stale, the same. An independent artist can do, say, write whatever he believes. They can communicate what they want rather than what a corporation thinks needs to be said.”

What’s next for Tech N9ne and Strange Music is the shooting of a video for the single “Everybody Move,” and then some touring, followed by the release of albums by labelmates Skatterman and Snug Brim and Kutt Calhoun.



http://www.kansascity.com/sports/columnists/jason_whitlock/story/698835.html

Pestilence
07-10-2008, 05:51 PM
I'll probably be buying it in the next couple of days. I have most of his albums so far.

Reaper16
07-10-2008, 05:58 PM
Trust me: It's incredible.

KcMizzou
07-10-2008, 06:03 PM
I'm gonna download it tonight, and buy it this weekend. Gotta support the local guy.

I've always really liked his stuff.

KcMizzou
07-10-2008, 06:22 PM
Haha.. Jason's been on Amazon.



5.0 out of 5 stars Tech's Killer is a freaking MASTERPIECE, July 3, 2008
By Jason Whitlock (Kansas City) - See all my reviews
(REAL NAME)

I've listened to the CD for one month straight. I received a copy from Tech's publicist a month ago. The CD is amazing. It has everything you need in your Ipod. This is can't-miss music.

Jason Whitlock :thumb:

http://www.amazon.com/review/product/B00197U0HG/ref=cm_cr_dp_synop?_encoding=UTF8&sortBy=bySubmissionDateDescending#R2DP86TDG1EY3X

Buck
07-10-2008, 07:01 PM
Nice I am headed 2 best buy anyways so ill pick it up

Buck
07-10-2008, 07:04 PM
lol whats with the cover art?

KcMizzou
07-10-2008, 07:09 PM
lol whats with the cover art?

.

|Zach|
07-10-2008, 07:37 PM
Tech 9 is cool but Atmosphere...is amazing. Really great stuff.

Buck
07-10-2008, 08:21 PM
.

It all makes sense now.

/shrooms

KcMizzou
07-10-2008, 08:21 PM
Yeah... Killer kicks ass. I'm on my second listen now.

There are a few songs I could do without, but with 32 tracks, that's to be expected. Plus, sometimes it takes me a few listens for a tune to really grab me.

I like that he brought back some of the dark vibe. Shades of Anghellic.

If you're even a marginal Tech fan, buy the damned thing.

Raiderhater58
07-10-2008, 10:59 PM
Getting it now. I love iTunes:thumb:

SPATCH
07-10-2008, 11:08 PM
major props on the album cover.... that is badass

Buck
07-11-2008, 12:01 AM
What is your opinion on T9X?

SPATCH
07-11-2008, 12:16 AM
What is your opinion on T9X?

not sure if you're asking me but.....

that was one of mine and my friends' favorite songs off of Absolute Power. We were only Sophomores in high school, and we weren't into any drugs or anything. But we used to get HAMMERED and crank that song.

Reaper16
07-11-2008, 12:16 AM
What is your opinion on T9X?
The song or the DVD? The song is pretty epic, if morally depraved. The DVD is worth a watch. I picked mine up for 5 bucks, which was definitely worth it. The documentary explains how even someone with such astronomical talent as Tech can get screwed over innumerable times.

Ceej
07-11-2008, 05:41 AM
The last T9 CD I purchased was Everready. Solid album, in my opinion. I'll definitely be picking this one up soon.

Pestilence
07-11-2008, 09:21 AM
Tech 9 is cool but Atmosphere...is amazing. Really great stuff.

REP. Atmosphere is f'ng awesome.

Buck
07-11-2008, 11:47 AM
I didnt know there was a T9X Dvd, I'll look into it.

Buck
07-11-2008, 11:59 AM
Last year I was big into some kinds of drugs mentioned in T9X, but I realized how stupid I was now I stick to bud only.

But damn that was the first song that got me on to Tech N9ne

Pestilence
07-11-2008, 02:18 PM
I'd recommend that when you go pick this up......you also pick up:

Atmosphere "When Life gives you lemons...you paint that shit gold".

POND_OF_RED
07-11-2008, 02:32 PM
I'd recommend that when you go pick this up......you also pick up:

Atmosphere "When Life gives you lemons...you paint that shit gold".

That CD is amazing. If you don't have much money just pick up his EP Sad Clown Bad Spring 12. Slug makes Eminem sound like Vanilla Ice and I like Eminem....that's just how good Atmosphere is IMO.

Pestilence
07-11-2008, 02:34 PM
That CD is amazing. If you don't have much money just pick up his EP Sad Clown Bad Spring 12. Slug makes Eminem sound like Vanilla Ice and I like Eminem....that's just how good Atmosphere is IMO.

I personally liked the EP Sad Clown Bad Winter 11.

NewChief
07-11-2008, 02:34 PM
Tech's got nothing on this shit:
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POND_OF_RED
07-11-2008, 02:42 PM
I personally liked the EP Sad Clown Bad Winter 11.

I don't think he's ever really made a CD I don't like. 12 is just what I've been listening to a lot lately. Although the new Nas releasing tuesday will change that.

Pestilence
07-11-2008, 02:48 PM
I don't think he's ever really made a CD I don't like. 12 is just what I've been listening to a lot lately. Although the new Nas releasing tuesday will change that.

I hear yah. There are a couple of his CDs that took some listening to before it grew on me. His latest 3-4 CDs have just been awesome though.

It's still amazing to me to hear him on the radio now.

Silock
07-11-2008, 03:13 PM
Didn't Whitlock recently write an essay on popular music, especially rap, having a negative influence on stereotypes, and now he's pimping Tech N9ne? Lame.

NewChief
07-11-2008, 03:21 PM
Didn't Whitlock recently write an essay on popular music, especially rap, having a negative influence on stereotypes, and now he's pimping Tech N9ne? Lame.

I brought up the same thing in the other thread in the Lounge. I guess local loyalty trumps self-promoting scruples for Whitlock.

Spicy McHaggis
07-11-2008, 03:31 PM
Good for Tech, he has long been more talented than 99% of the hip-hop acts in the main-stream.

Reaper16
07-11-2008, 03:46 PM
To be fair to Whitlock, Jason was decrying the presence of prison and gang culture in hip hop. Tech's music contains nearly none of such content.

Silock
07-11-2008, 03:54 PM
To be fair to Whitlock, Jason was decrying the presence of prison and gang culture in hip hop. Tech's music contains nearly none of such content.

It does, however, contain a very liberal dose of the N-word and various references to street violence.

Fruit Ninja
07-11-2008, 04:04 PM
He has put down a few track with Brotha Lynch, so he's ok by me.

KcMizzou
07-11-2008, 06:28 PM
Tech 9 is cool but Atmosphere...is amazing. Really great stuff.Damn.. these guys are awesome. I had never heard of them. Thanks!

Reaper16
07-11-2008, 06:53 PM
Damn.. these guys are awesome. I had never heard of them. Thanks!
Atmosphere's label, Rhymesayers Entertainment, features on their roster the amazing Brother Ali. That dude can rhyme. "Uncle Sam Goddamn" is a fantastic song.

KcMizzou
07-11-2008, 07:05 PM
Atmosphere's label, Rhymesayers Entertainment, features on their roster the amazing Brother Ali. That dude can rhyme. "Uncle Sam Goddamn" is a fantastic song.
Nice, I'll have to check him out too. Nice to get some new music for a change.

So far from Atmosphere, I esp. like "The Skinny", and "Yesterday". Haven't made it through the whole CD yet though.

Reaper16
07-11-2008, 07:07 PM
Nice, I'll have to check him out too. Nice to get some new music for a change.

So far from Atmosphere, I esp. like "The Skinny", and "Yesterday". Haven't made it through the whole CD yet though.
First time I saw Ali, I flipped out cuz' I heard a spiritual line about Islam coming from this big white dude. Turns out, Ali is actually albino (and legally blind due to complications with his albinism).

KcMizzou
07-11-2008, 08:29 PM
Man, "The Skinny" rocks. Can't get enough of that song.

NewChief
07-11-2008, 08:33 PM
I'm bumpin' Ali at this moment.

KcMizzou
07-11-2008, 08:46 PM
I'm bumpin' Ali at this moment.Just firing it up on winamp now.

Are these CD's pretty easy to find?

I mean, it's not like I've never downloaded files and never paid for them, but when they're independent artists who are doing something really cool and different... my conscience says buy the CD.

If nothing else, I'm sure I could buy them online.

KcMizzou
07-11-2008, 09:12 PM
Back to Tech...

I think "One good Time" could be Tech's "Only God Knows Why".

They should release it as a single.

Reaper16
07-11-2008, 09:16 PM
Back to Tech...

I think "One good Time" could be Tech's "Only God Knows Why".

They should release it as a single.
Yeah, I agree. It's got legitimate mainstream single upside.

Simply Red
07-11-2008, 09:21 PM
this guy isnt has good as King Tee

POND_OF_RED
07-12-2008, 03:32 AM
Atmosphere's label, Rhymesayers Entertainment, features on their roster the amazing Brother Ali. That dude can rhyme. "Uncle Sam Goddamn" is a fantastic song.

Brother Ali is good but his son is better. Faheem is the only guy I know that can beat Slug in a freestyle battle. LMAOLMAOLMAO
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Reaper16
07-12-2008, 10:29 AM
Brother Ali is good but his son is better. Faheem is the only guy I know that can beat Slug in a freestyle battle. LMAOLMAOLMAO
<object width="425" height="344">

<embed src="http://www.youtube.com/v/_MNA8CZjHnw&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></object>
"If life gives me lemons, I'ma throw 'em at your car!" LMAO

KcMizzou
07-12-2008, 08:21 PM
So, I downloaded Atmosphere : You Cant Imagine How Much Fun We're Having...

And the first song (The Arrival) sounded oddly familiar. Turns out it's on the Fight Night Round 3 soundtrack.

Edit: On first impressions, I don't like this nearly as much as Lemons. I enjoyed the slower laid-back vibe.

KcMizzou
07-12-2008, 08:33 PM
My son asked me, "Dad? They play piano in rap?"

LMAO

I told him only in the cool songs.