Rain Man
08-25-2008, 12:34 AM
One lonely Friday night, you're hanging around the house, and you have a business brainstorm. Yes! It's a can't-miss proposition!
Six months later, your business idea of selling Kleenex box covers festooned with pictures of supermodels in erotic poses has taken off. Sales are strong and growing.
However, they're not growing quite fast enough, and your new marketing manager advises you to start running some television commercials. The commercials will air in a radius around your local area, and will reach approximately 3 million people (the size of a typical large metro area.
You hire an ad firm, and after extensive market research using a bona fide research firm and not just doing it themselves because lots of ad firms try to do this and they often don't do it right just because they're trying to save money rather than hiring a strong market research firm, they come up with an ad that is based on a spokesman discussing the merits of your product, focusing on convenience and time savings.
What type of person would you want to be your spokesperson? Assume that you can't afford A-list or B-list celebrities, so you would have to go with other options.
Poll forthcoming. Once you make your selection, please be prepared to provide additional detail and justification for your pick.
Six months later, your business idea of selling Kleenex box covers festooned with pictures of supermodels in erotic poses has taken off. Sales are strong and growing.
However, they're not growing quite fast enough, and your new marketing manager advises you to start running some television commercials. The commercials will air in a radius around your local area, and will reach approximately 3 million people (the size of a typical large metro area.
You hire an ad firm, and after extensive market research using a bona fide research firm and not just doing it themselves because lots of ad firms try to do this and they often don't do it right just because they're trying to save money rather than hiring a strong market research firm, they come up with an ad that is based on a spokesman discussing the merits of your product, focusing on convenience and time savings.
What type of person would you want to be your spokesperson? Assume that you can't afford A-list or B-list celebrities, so you would have to go with other options.
Poll forthcoming. Once you make your selection, please be prepared to provide additional detail and justification for your pick.