Advertising question

[alnorth]

I dont know if we have any advertising gurus out there, but I have a question.

You know how when you watch an internet video clip on a news or sports site, you have to sit through 10-15 seconds of a commercial, and its usually something that is generic enough to appeal to a mass audience. Maybe energizer batteries or a car, whatever.

I watched a video clip on yahoo sports. Keep in mind, this is a sports site, which seems to me to be a bit less of a mass audience than something like CNN. So, I click on the video link and I am about to watch the obligatory commercial for... Purina Cat chow. Now I'm not gonna lie, I do have a cat, but I have to believe this is not the correct demographic. You are not going to click on a clip to see what awesome highlight plays happened with the Royals or the Celtics or whoever last night and go "hmmm, Purina, maybe I ought to get some of that at the grocery store for (insert silly cat name here) later this week". Right?

[Katipan]

But lookie, now you know Purina and you just talked about it with everyone here.

Brand recognition is the best form of brain washing.

[Jenson71]

I think I'm hungry for some Purina right about now.

[Katipan]

I think i need to purinate

[Demonpenz]

hmmm the white sox have a tampon commercial. Sounds about right

[Archie F. Swin]

I think i need to purinate

rep

[Fat Elvis]

It was a subliminal message for a male enhancement product. It promised you more pussy, right?

[Gonzo]

Well, how it breaks down is:

Company enlists advertiser, advertiser signs on for X amount of commercials per day. In this case I'm sure it would be a high number. Demographics via web base is not as important as number of times viewed. Depending on the amount of other companies enlisted for advertisement, Purina would not get optimal choice for demographic, just number of views per day.

It's a vicious cycle.

[Jenson71]

It was a subliminal message for a male enhancement product. It promised you more pussy, right?

Meow.

[Rain Man]

My guess is that anyone who watches baseball highlights is demographically identified as not having many dates. Therefore, they're alone a lot. Therefore, they get a pet.

[Fat Elvis]

My guess is that anyone who watches baseball highlights is demographically identified as not having many dates. Therefore, they're alone a lot. Therefore, they get a pet.


Or Star Wars action figures....

[acesn8s]

It was a reminder for you to feed your cat.

[CrazyPhuD]

If you wore your tinfoil hat the computer wouldn't have been able to read your mind and know you have a cat.