PDA

View Full Version : Media Dumbest Ad in the history of advertising?


Taco John
09-01-2009, 11:38 PM
A caveat: this ad was a concept ad submitted by a Brazilian ad agency for the World Wildlife Fund - who promptly rejected the ad.


The caption says:
"The Tsunami Killed 100 Times More People Than 9/11."

http://www.foxnews.com/images/558216/1_21_090109_wwf.jpg


Outrage Grows Over Ad Showing Planes Crashing Into NYC

Tuesday, September 01, 2009

The World Wildlife Fund is joining a growing chorus of voices expressing outrage over an ad bearing its symbol that shows dozens of planes bearing down on downtown Manhattan with a tag line that reads, "The Tsunami Killed 100 Times More People Than 9/11."

The ad was leaked in the week prior to the anniversary of the attacks of Sept 11, with copy that states, "The planet is brutally powerful. Respect it. Preserve it."

The WWF says it never approved the ad, issuing a press release to assure critics that it rejected the ad proposal, which was designed by Brazilian design firm DDB Brasil.

WWF strongly condemns this offensive and tasteless ad and did not authorize its production or publication," said a statement issued by the World Wildlife Fund on Tuesday.

"The concept was summarily rejected by WWF and should never have seen the light of day. It is an unauthorized use of our logo and we are aggressively pursuing action to have it removed from Web sites where it is being currently featured," the statement said.

The ad had been pitched to the Brazilian branch of the WWF by the advertising agency and was rejected, spokesman for the group Steve Ertel told The New York Times.

http://www.foxnews.com/story/0,2933,545402,00.html

BucEyedPea
09-01-2009, 11:42 PM
That is bad but it's an awesome B&W shot of lower Manhattan.

jAZ
09-02-2009, 12:03 AM
WWF's actual ad agency is brilliant.

Leak a tasteless but well timed, headline generating "ad proposal" and then lead the charge up to the high ground by condeming the ad and explaining that you rejected it.

BucEyedPea
09-02-2009, 12:07 AM
Well, that's a good point. Controversy always draws business even if negative.

jAZ
09-02-2009, 12:25 AM
Well, that's a good point. Controversy always draws business even if negative.

Those who like the ad will donate. Those who like their condeming the ad will donate.

Win-win for WWF.

orange
09-02-2009, 01:05 AM
Win-win for WWF.


Was Vince McMahon involved somehow? ;)

HonestChieffan
09-02-2009, 08:38 AM
Perfect example of why people should support Ducks Unlimited or the National Wild Turkey Federation or whatever group they believe in and drop these outfits like the WWF.

Garcia Bronco
09-02-2009, 08:45 AM
Why is the world wrestling federation involved in this?

kc rush
09-02-2009, 08:50 AM
WWF's actual ad agency is brilliant.

Leak a tasteless but well timed, headline generating "ad proposal" and then lead the charge up to the high ground by condeming the ad and explaining that you rejected it.

The ad agency would lose in this case. DDB Worldwide, which the Brazil offices are part of, are a well known and respected group. This could hurt them when agency reviews come about.

If DDB is smart, they will reprimand the Brazil office and those individuals specifically involved with this piece and issue apology statements. They need to distance themselves and call it an isolated incidence.

Donger
09-02-2009, 08:51 AM
These people are aware that a tsunami is not wildlife, yes?

HonestChieffan
09-02-2009, 08:52 AM
Jerry DellaFamina (may have the last name wrong) once pitched an ad for a Japaneese Company with the Headline "From those Wonderful People Who Brought you Pearl Harbor"...been a long time ago, I think it was Panasonic.

Jerrys outfit lost the account.

Bad Judgement in advertising is always a bad thing.

Garcia Bronco
09-02-2009, 08:58 AM
Whatever AD agency created this is retarded. One is an attack an the other is a natural consequence. Further more...we poured more money than any country into relief efforts.

Baby Lee
09-02-2009, 09:38 AM
Whatever AD agency created this is retarded. One is an attack an the other is a natural consequence [EDIT: of our daily attacks on the environment]. Further more...we poured more money than any country into relief efforts.

You caused that attack with your SUV and Monster Thickburger.

Baby Lee
09-02-2009, 09:45 AM
Courtesy of SFN

http://assets.sbnation.com/assets/21340/9_11_hulk.jpg

BucEyedPea
09-02-2009, 09:51 AM
These people are aware that a tsunami is not wildlife, yes?

Those groups are all connected regarding the environment including GW. Just check out the Wildlands Project, now the Wildlands Network. Nature as in animals "needs room to roam."

http://www.twp.org/cms/index.cfm?group_id=1000

banyon
09-02-2009, 10:00 AM
Those who like the ad will donate. Those who like their condeming the ad will donate.

Win-win for WWF.

If people send in checks saying it was a great ad, they should send them back.

BucEyedPea
09-02-2009, 10:02 AM
Jerry DellaFamina (may have the last name wrong) once pitched an ad for a Japaneese Company with the Headline "From those Wonderful People Who Brought you Pearl Harbor"...been a long time ago, I think it was Panasonic.

Jerrys outfit lost the account.

Bad Judgement in advertising is always a bad thing.

Hmmmm....that sounds more like inner ad agency politics to me. More like a PR move for the firm. That doesn't mean the controversy the ad creates can't generate publicity or attention to that cause.

Sorry, but brilliantly creative campaigns that win awards in the advertising world lose those accounts most of the time because they don't sell or deliver response. The ad people like the ads—not the clients necessarily. So what the ad world thinks here doesn't have as much weight as you might think. Certainly not in the market.

kc rush
09-02-2009, 10:19 AM
I wonder what DDB's world headquarters thinks since they are located about 4 miles from ground zero and they have another office that is about 2 miles away.