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View Full Version : Football Guerilla McMahon-trip gets squashed by No Fun League.


Raised On Riots
11-12-2009, 02:17 PM
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http://sports.yahoo.com/nfl/<wbr>news?slu...yhoo&type=lgns (http://sports.yahoo.com/nfl/news?slu...yhoo&type=lgns)
Quote: Captain Morgan may have pulled off the quietest and shortest-lived advertising ambush in sports history last Sunday. One that was almost universally unknown, barely noticed, and yet, promptly squashed by the NFL this week.


Like the other 21.9 million viewers watching the Dallas Cowboys face the Philadelphia Eagles on Sunday night, you probably missed it. But the brand name known for spiced rum achieved the rare feat of sneaking an advertising fastball by the NFL – in the middle of a nationally televised game, no less. During the third quarter of Dallas’ 20-16 win, Eagles tight end Brent Celek (notes) caught an 11-yard touchdown pass from Donovan McNabb (notes) , then appeared to purposefully back up and align himself in front of television cameras. Putting his hands on his hips, Celek raised his right leg, mimicking a pose similar to the pirate on Captain Morgan’s label.


As far as anyone knows, it’s the first time we’ve seen that type of guerilla-style advertising campaign in an NFL end zone. And if the league has its way, it will be the last, too. The “Captain Morgan” was effectively banned this week after the league learned of a wider campaign meant to get players to repeatedly strike the pose during NFL games.


“A company can’t pay a player to somehow promote it’s product on the field,” NFL spokesman Greg Aiello told Yahoo! Sports this week. “Every league has the same rule. … It’s come up before, companies trying to use our games and then players for ambush marketing purposes.”


Celek’s pose actually resulted in a 15-yard penalty for demonstration, which was incurred when teammate Jason Avant (notes) tried to help him achieve the perfect Captain Morgan form. Afterward, Celek spoke through an Eagles spokesman and denied any knowledge of a Captain Morgan campaign. But an account executive handling the promotion told Yahoo! Sports the Eagles tight end was indeed involved.

In hopes of raising brand awareness, Captain Morgan intended to offer lucrative charity contributions in exchange for each instance a player was caught on camera doing its pose during a game. The contributions were earmarked for the Gridiron Greats Assistance Fund – a non-profit which helps retired NFL players with various hardships after leaving the game.


“The [ad campaign] has been going around internally for a while and [Celek] learned of the program through his contact at Diageo [Captain Morgan’s parent company],” said Glenn Lehrman, an account director at Rogers & Cowan, the Los Angeles-based firm that handles Captain Morgan promotions. “Brent said, ‘You know what, if I get the opportunity, I’m going to go ahead and do it.’ He sort of beat us to the punch, but we’re certainly not going to complain.”


The campaign was set to be unveiled next week and was fairly simple: For every time a player was caught on camera striking the “Captain Morgan” during a regular season game, $10,000 would be donated to Gridiron Greats. For each instance in the playoffs, the donation would elevate to $25,000. And for instances in the Super Bowl, the bounty was slated to hit $100,000 per pose.


But when the NFL caught wind of the plan this week, it promptly put the brakes on the promotion, notifying Gridiron Greats and Captain Morgan that it wouldn’t tolerate the pose during NFL games. And while Celek won’t be fined for doing it Sunday, a league source also told Yahoo! Sports that striking the pose in future games will result in a “significant” penalty.


It’s not the first time the league has taken a hard-line stance against “guerilla” marketing tactics. Indeed, the NFL fined Chicago Bears linebacker Brian Urlacher (notes) $100,000 simply for wearing a hat promoting vitaminwater during the league’s media day prior to Super Bowl XLI. And in another incident, former commissioner Pete Rozelle fined Bears quarterback Jim McMahon $5,000 for wearing a headband with “adidas” on it during a playoff game in 1985. McMahon then famously responded in the NFC Championship game with a headband that read “rozelle.”

“Every league has the same rule. … It’s come up before, companies trying to use our games and then players for ambush marketing purposes.”

– NFL spokesman Greg Aiello

Demonpenz
11-12-2009, 02:19 PM
nfl sucks

Bwana
11-12-2009, 02:21 PM
YARRRRRRR!

http://julieanded.com/blog/wp-content/uploads/2009/10/captain_morgan_logo_b71h.jpg

Reaper16
11-12-2009, 02:23 PM
As far as anyone knows, it’s the first time we’ve seen that type of guerilla-style advertising campaign in an NFL end zone. That's bullcrap. Larry Johnson advertised Roc-A-Fella Records and Rocawear clothing every single time that he scored.

Johnny Vegas
11-12-2009, 02:24 PM
I thought it was crafty. I knew what it was right when Celek made the pose. I think the players should still strike a pose.

TrebMaxx
11-12-2009, 02:26 PM
Just having fun and making some extra bones at the sametime. Boo to the NFL.
Posted via Mobile Device

Demonpenz
11-12-2009, 02:28 PM
ll

Pestilence
11-12-2009, 02:29 PM
The NFL strikes again. Who the fuck cares if players make money off of celebrations. As long as it's not long and drawn out....let them do it.

Demonpenz
11-12-2009, 02:29 PM
jkhggh

Pestilence
11-12-2009, 02:29 PM
ll

I gotta know.

Do you create these on the fly? or do you have a cache somewhere with premade Paint pictures?

big nasty kcnut
11-12-2009, 02:34 PM
It wasn't to get money ether it was to help a charity for retired nfl players.

sedated
11-12-2009, 02:36 PM
what does the thread title have to do with the story? Who is McMahon?

Consistent1
11-12-2009, 02:37 PM
I can see that sort of stuff getting way outta hand if they just let it go. On the other hand it seems kinda Grinchish given the donation aspect.It would no doubt go beyond that though the way some dudes carry on without extra incentives. The thing about LJ repeatedly doing it is a good point though.
Posted via Mobile Device

Demonpenz
11-12-2009, 02:52 PM
boom

Demonpenz
11-12-2009, 02:54 PM
I gotta know.

Do you create these on the fly? or do you have a cache somewhere with premade Paint pictures?

it's ususally what song is on the radio right now. That is why they are pretty shitty i only put 5 or so minutes in them

L.A. Chieffan
11-12-2009, 02:56 PM
would the mile high salute be advertising the armed forces?
would the dirty bird be advertising popeyes chicken?
would the ickey shuffle be advertising vacuum cleaners?

Raised On Riots
11-12-2009, 02:58 PM
what does the thread title have to do with the story? Who is McMahon?

Jim McMahon, quarterback for the 85' SB winning Bears, used to wear headbands with different companies names and logos each week in a precursor to the modern day endorsement deal. This was around the same time that the first pair of Air Jordan's hit the shelves.
The whole process was fairly new, and the NFL wanted to regulate it. So they shut Jim down and created what is commonly known as the "McMahon Rule".

Raised On Riots
11-12-2009, 03:00 PM
boom

You should have drawn an overflowing toilet for that particular song...

Chief Henry
11-12-2009, 03:03 PM
Why did the NFL allow the ex-thug er chief Larry Johnson the right to do his
diamond shaped thing with his hands after he'd score TD ?

Speaking of Captian Morgan....do any of you boys know how Captain Hook died ?
Its a joke, play along.

Rain Man
11-12-2009, 03:09 PM
This would be the first step down a slippery slope, and I think the NFL is right to ban it. I watch football to watch football. It would make the game less enjoyable for me if the players started acting out commercials all the time in exchange for money, and you know that's where this would lead.

You go, Goodell. More power to you.

Rain Man
11-12-2009, 03:10 PM
Speaking of Captian Morgan....do any of you boys know how Captain Hook died ?
Its a joke, play along.


[yelling from the audience] No! How did Captain Hook die?




(I'm going to guess a bad itch.)

seclark
11-12-2009, 03:16 PM
don't tell me henry died before he could give us the punch line.
sec

Hydrae
11-12-2009, 03:19 PM
don't tell me henry died before he could give us the punch line.
sec

Do you know how long it takes to type out a post with a hook?

Rain Man
11-12-2009, 03:19 PM
I'm really curious now. I guess his strategy to let the suspense build is working.

Demonpenz
11-12-2009, 03:21 PM
The lead singer of Dr Hook hung himself

rageeumr
11-12-2009, 03:21 PM
Why did the NFL allow the ex-thug er chief Larry Johnson the right to do his
diamond shaped thing with his hands after he'd score TD ?

Speaking of Captian Morgan....do any of you boys know how Captain Hook died ?
Its a joke, play along.

They must have talked to Larry in the preseason. I didn't see him do it at all this year.

:D

seclark
11-12-2009, 03:21 PM
Do you know how long it takes to type out a post with a hook?

somebody needs to run over to dc and tell him to get back over here and finish his joke.
sec

alpha_omega
11-12-2009, 03:29 PM
Interesting...I saw that, and had no clue what it was or why he was doing it. Now, it all makes sense.

How 'bout some camera time for the Cap'n Morgan girls?!?!?!

Rain Man
11-12-2009, 03:45 PM
HOW DID CAPTAIN HOOK DIE? I CAN'T STAND IT ANY MORE! HOW DID HE DIE?!?!

TrebMaxx
11-12-2009, 03:52 PM
HOW DID CAPTAIN HOOK DIE? I CAN'T STAND IT ANY MORE! HOW DID HE DIE?!?!

I heard it was a bad case of jock itch.:shrug:

Rain Man
11-12-2009, 04:03 PM
One of my favorite jokes ever is about a pirate.

A guy is in a bar, and in walks a bona fide pirate. He's got a peg leg, a hooked hand, an eyepatch, and a parrot on his shoulder.

At some point, the guy ends up next to the pirate and they start talking. The beer eventually works its magic and the guy asks an inappropriate question. "How did you lose your leg?"

"Arrr, I was in a fight on the ship and I fell overboard, and a shark bit 'er clean off. That's how I got me peg."

A few minutes later, the guy builds up his courage again. "What about the hand there? How'd you end up with a hook?"

"Arrr, I was in a fight on the ship, and a British sailor lopped it off with his sword. That's how I got me hook."

Eventually, the guy can't help but ask. "The eyepatch. How'd you lose your eye?"

"Arrr, I was yelling some orders up to the crow's nest, and when I looked up a seagull got me right in the eye with its droppings. Right in me eye!"

The guy was confused. "Seagull droppings put your eye out?"

"Well, it was me first day with the hook."

Raised On Riots
11-12-2009, 04:26 PM
One of my favorite jokes ever is about a pirate.

A guy is in a bar, and in walks a bona fide pirate. He's got a peg leg, a hooked hand, an eyepatch, and a parrot on his shoulder.

At some point, the guy ends up next to the pirate and they start talking. The beer eventually works its magic and the guy asks an inappropriate question. "How did you lose your leg?"

"Arrr, I was in a fight on the ship and I fell overboard, and a shark bit 'er clean off. That's how I got me peg."

A few minutes later, the guy builds up his courage again. "What about the hand there? How'd you end up with a hook?"

"Arrr, I was in a fight on the ship, and a British sailor lopped it off with his sword. That's how I got me hook."

Eventually, the guy can't help but ask. "The eyepatch. How'd you lose your eye?"

"Arrr, I was yelling some orders up to the crow's nest, and when I looked up a seagull got me right in the eye with its droppings. Right in me eye!"

The guy was confused. "Seagull droppings put your eye out?"

"Well, it was me first day with the hook."

LMAO

Ebolapox
11-12-2009, 07:18 PM
One of my favorite jokes ever is about a pirate.

A guy is in a bar, and in walks a bona fide pirate. He's got a peg leg, a hooked hand, an eyepatch, and a parrot on his shoulder.

At some point, the guy ends up next to the pirate and they start talking. The beer eventually works its magic and the guy asks an inappropriate question. "How did you lose your leg?"

"Arrr, I was in a fight on the ship and I fell overboard, and a shark bit 'er clean off. That's how I got me peg."

A few minutes later, the guy builds up his courage again. "What about the hand there? How'd you end up with a hook?"

"Arrr, I was in a fight on the ship, and a British sailor lopped it off with his sword. That's how I got me hook."

Eventually, the guy can't help but ask. "The eyepatch. How'd you lose your eye?"

"Arrr, I was yelling some orders up to the crow's nest, and when I looked up a seagull got me right in the eye with its droppings. Right in me eye!"

The guy was confused. "Seagull droppings put your eye out?"

"Well, it was me first day with the hook."

a crusty old pirate walks into a bar with a ship's wheel hanging from what would generally be considered his groin area. the bartender asks him, 'what's up with the wheel?' the captain says 'arr, it's driving me nuts.'

Raised On Riots
11-12-2009, 07:20 PM
a crusty old pirate walks into a bar with a ship's wheel hanging from what would generally be considered his groin area. the bartender asks him, 'what's up with the wheel?' the captain says 'arr, it's driving me nuts.'

:clap::D