View Full Version : Food and Drink Bros Icing Bros

06-07-2010, 01:26 PM
Anyone ever play this drinking game??



John Ryan didn't see it coming. The Scottsdale, Ariz. based software engineer, 27, had just returned to his office from lunch. Seconds later, his project manager crept up to his desk, holding a ticking time bomb: A 24 oz. bottle of Smirnoff Ice. "You've been iced," he said.

As his boss delightedly snapped pictures with his cell-phone, Ryan popped the cap, got on one knee, and chugged it. "It was rough," he says.

"Icing" -- or "getting iced" -- is a drinking game that's rapidly gaining popularity amongst office workers, tech and media types, and college students. The rules are simple: If a person sees a Smirnoff Ice, he or she must get down on one knee and chug it, unless they happen to be carrying their own Smirnoff, in which case they can "ice block," or refract the punishment back onto the attacker. In order to dupe people into stumbling across the beverage, participants have devised creative ways of presenting them with Ices, like strapping the bottles to the backs of dogs or burying them in vats of protein powder.

The trend first took hold on college campuses in the South, but it's trickled up both coasts, where icings have been spotted at the offices of companies like Yelp! and IAC's College Humor. Bankers, too, have embraced the fratty fad: An ice attack was recently reported at Goldman Sachs (GS, Fortune 500), and Fortune has learned of icings at Florida-based investment bank Raymond James (RJF) and New York City hedge fund D.E. Shaw.

As homemade videos and snapshots of people imbibing Smirnoff Ice appeared on the internet last week, bloggers speculated that the meme was the work of Smirnoff, which is owned by British alcohol giant Diageo (DEO). But representatives for both Diageo and its advertising firm, JWT, say they aren't involved. "The icing phenomenon is consumer generated," says Zsoka McDonald, a Diageo spokeswoman. She adds: "Some people think it's fun. Diageo never wants underage icing."

The creator of brosicingbros.com, the foremost authority on icing, says, "I've heard absolutely nothing from them." The brains behind the site, "Joe," is a 22 year-old recent college graduate who lives near Columbia, S.C. (he requested anonymity because he's looking for a job -- internet marketing firms, take note)..................

06-07-2010, 01:27 PM
No but I've played bros reposting bros.

06-07-2010, 01:27 PM

06-07-2010, 01:29 PM
I went to a wedding this weekend and saw at least three bros (BRAH!) get iced. This retarded game (http://brosicingbros.com/) needs to stop immediately. Right fucking now.

All of the icing I saw done this weekend was done ironically, which only makes it worse. "DUDE, I'M ICING YOU! THIS IS SO GAY!" "DUDE, I KNOW! I'M ACTUALLY SUBMITTING TO THE ICING, WHICH MAKES ME GAY TOO!"

Stop it. You fucking cut it out right now. I don't care if you recognize this whole icing thing as stupid before going ahead and doing it anyway. I'd rather you be genuine about it. I remember the first time someone sent me a link to that Bros Icing Bros shit, I thought it was a site about frat guys raping each other with ice dildos. That would have been sooooo much better than what it turned out to be.

No, what we have now is a burgeoning epidemic of guys engaged in a douchey ritual but acknowledging the douchiness of it as a way of saying, "Yes, I'm doing this. But I am NOT a douchebag." Well, you are. You are a HUGE douche.

Are you unfamiliar with icing? Are you unfamiliar with the rules of icing? Good. Keep it that way. Because unless you're a freshman pledging Delta Upsilon or some other fucking frat, this game is a complete waste of your time. If CNN is already doing an extensive analysis of it, (http://money.cnn.com/2010/05/26/news/companies/bros_icing_bros.fortune/index.htm) it's already played out and lame and fucking dumb. You're an adult now. Just fucking drink. There's no need to dress it up with rules and taking knees and all this other shit. Here's what I want you to do if someone tries to "ice" you at some party in the coming weeks.

GUY: (hands you a Smirnoff Ice)

YOU: What the fuck is this?

GUY: You've been ICED.

YOU: What the fuck are you talking about?

GUY: You have to drop to one knee, and then chug the Ice in front of everyone. This is meant to embarrass you because Smirnoff Ice is, like GAY. And drinking it makes you gay in public. You will be shunned and excommunicated by your bros if you don't, unless you perform a proper Ice Block, in which you are allowed to retrieve your bro shield and…

YOU: Shut the fuck up and CHOKE.

If the guy trying to ice you gets all huffy about it, good. He was the one stupid enough to shell out for a six-pack of Smirnoff Ice. Let that be a lesson to him.

If you submit to this icing business, you are a fucking sheep. You lack the ability to think and judge for yourself, which probably means you also like the Dallas Cowboys. You are a waste of oxygen and I do not like you. There are certain pop culture trends that end up wrapped in so many layers of winking and irony that they end up returning to their original state of douchey pointlessness, and this is one of them. You do not have to drink. You do not have to do anything you don't want to do. You can not drink. You can leave the party to go masturbate in a closet. You can spit on the homeless. This is America. That's all fair game.

Have some free will, turn down the Ice, and go about your business. That's what Paul fucking Newman would have done. You think anyone tried to ice Paul Newman? Paul Newman would have raped your head if you tried to pull that shit.

And if you are one of these people going around surprising people with your broriffic ice attack, just know you are a dipshit who uses annoying drinking challenges to cover up for the fact that you are an uninteresting person who is unable to simply sit and drink and have a normal, useful conversation. You probably go to Holy Cross. (http://kissingsuzykolber.uproxx.com/2009/04/the-single-most-douchetastic-email-you%E2%80%99ll-ever-read.html) EAT


Icing is stupid.

06-07-2010, 01:33 PM


06-07-2010, 01:40 PM
Holy fuck. That's the gayest thing ever. It makes C.E. look like Charlton fucking Heston by comparison.

Good to know that the IT fags have something to make them seem relevant.

06-07-2010, 01:42 PM


Sounds like that bro actually needs to be iced...or laid.

Art Vader
06-07-2010, 01:57 PM
I realize I'm just a n00b, but this is the gayest repost evarrrr.