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orange
08-19-2011, 01:08 PM
Burger King’s New Commercials Exile the King

By Leslie Patton - Aug 19, 2011 11:18 AM MT

Burger King Holdings Inc. will air new commercials that won’t feature its mascot, The King, as the hamburger chain gears its advertisements to appeal more to families.

“Our marketing strategy and marketing approach has changed, and as a part of that, the King will not be used,” Miguel Piedra, a company spokesman, said in a telephone interview today. The television commercials will start this weekend and “will not feature the King,” he said.

Burger King, with more than 12,300 locations worldwide, hired New York-based ad firm McGarryBowen earlier this year to create more family-friendly advertisements. The McGarryBowen commercials airing Aug. 20 will promote the California Whopper sandwich for $4.49.

The hamburger chain introduced the King in 1955 as a kid- friendly cartoon with curled hair and a red robe, according to the company’s website. In 2004, Burger King hired ad agency Crispin Porter + Bogusky, which created a following with commercials featuring the King as a silent, Renaissance-garbed figure who greets customers in bed with breakfast sandwiches.

3G Capital Inc., based in New York, bought Miami-based Burger King in October for about $3.93 billion, the largest restaurant transaction in 2010, according to Bloomberg data. Revenue in the year ended June 30, 2010, declined 1.4 percent to $2.5 billion while net income fell 6.6 percent to $186.8 million.

http://www.bloomberg.com/news/2011-08-19/burger-king-says-new-advertisements-won-t-use-the-king-mascot.html

WhitiE
08-19-2011, 01:14 PM
Now my king shirt will look retarded in public...

Sofa King
08-19-2011, 01:16 PM
The must have got my letters. There's only one King in these parts. And his name is Sofa King.




(if any of the other King username pricks post in this thread i'll kill you all)

BigRichard
08-19-2011, 01:17 PM
I found him. Lucky bastard...
http://psupopculture.files.wordpress.com/2011/02/the_burger_king.jpg

Demonpenz
08-19-2011, 01:36 PM
I wish the Royals Had a King that sat in centerfielder. I hate having Lion for the Royals, and a Ferret for the chiefs masots. We should have a King Hail over the royals in centerfielder, and we should have an Native American Redskin shoot Arrows at people making indian noises and banging on the drums at arrowhead

Baby Lee
08-19-2011, 01:47 PM
Anybody heard anything about the California Whopper?

MoreLemonPledge
08-19-2011, 02:04 PM
Anybody heard anything about the California Whopper?

YEAH YOU HAVE TO PAY 35% MORE BUT IT'S HALF AS BIG HAHAHAHAHA

orange
08-19-2011, 03:01 PM
http://foodbeast.com/content/wp-content/uploads/2010/07/burger-king-california-whopper-bacon-guacomole.jpg

Bacon and guacomole. Not bad at all.

Direckshun
08-19-2011, 03:02 PM
http://elitemrp.net/cgi-bin/wiyg/wiyg.pl?l1=WHERE%20IS%20YOUR%20GOD%20NOW?

PGM
08-19-2011, 03:02 PM
When you play the Game of Thrones, you win or you die.

hometeam
08-19-2011, 03:06 PM
i loved the king :'(

Dayze
08-19-2011, 03:07 PM
i'd love to have that California Whopper

SuperChief
08-19-2011, 03:32 PM
By "The King," I'll assume you mean the KingFisher 9000, the boat that Grandpa Pickles wanted to win in Rugrats.

http://images.wikia.com/rugratseries/images/1/12/Lou.gif

That's right - a Rugrats reference. Deal with it.

Sofa King
08-19-2011, 03:39 PM
By "The King," I'll assume you mean the KingFisher 9000, the boat that Grandpa Pickles wanted to win in Rugrats.

http://images.wikia.com/rugratseries/images/1/12/Lou.gif

That's right - a Rugrats reference. Deal with it.

Oh my god. Rugrats references are rare.

You sir, are a child.

Baby Lee
08-19-2011, 03:45 PM
http://foodbeast.com/content/wp-content/uploads/2010/07/burger-king-california-whopper-bacon-guacomole.jpg

Bacon and guacomole. Not bad at all.

Figured guac would figure in there.
Is that a chipotle mayo I see?

orange
08-19-2011, 03:50 PM
Figured guac would figure in there.
Is that a chipotle mayo I see?

It's pink. They wouldn't do crab, surely. :eek:

No, no. I'm sure it's more along your lines. I'll have to dig up the article that went with that picture.

[edit] You're right. It's chipotle ranch dressing. Whew! And it's getting it's trial in Norway, Sweden and Denmark (:hmmm:, maybe the crab wouldn't have been such a bad idea after all ...).

orange
08-24-2011, 03:19 PM
Burger King adds oatmeal to breakfast menu

Struggling fast-food chain seeks to keep up with rivals' moves to healthier

CHICAGO — Where's the beef? It's not in the oatmeal.

In a move to keep up with its rivals, Burger King has begun adding oatmeal to its breakfast menu.

The struggling burger chain began offering Quaker Oatmeal in all its stores Monday in original and fruit-topped maple flavors for $1.99.

Burger King is facing intense competition from McDonald's and other peers that have expanded their menus to include better-for-you options. McDonald's has introduced a number of healthier foods like oatmeal and smoothies.

Starbucks has seen its oatmeal turn into a hit with customers. Chik-fil-A added oatmeal to its menu in July. And sit-down chain Denny's recently added a deluxe oatmeal option.

Burger King Corp., based in Miami, is reevaluating all of its business since it was acquired by investment firm 3G Capital last year.

The chain has been struggling for some time and reported in its most recent quarter that its profit fell 13 percent and its revenue fell 4 percent, with sales falling more sharply in North America anywhere else.

"We are definitely looking to broaden our target and our audience," said Leo Leon, vice president of global innovation for Burger King. "This is just one big step that are looking at in a variety of steps overall."

http://www.msnbc.msn.com/id/44257719/ns/business-retail/?gt1=43001

http://dir.coolclips.com/Services/Law_Enforcement/Death_Penalty/guillotine_CoolClips_trav0072.jpg

blaise
08-24-2011, 03:20 PM
McDonalds oatmeal is good.

BCD
08-24-2011, 03:39 PM
Triple Whopper with cheese and bacon is healthy.

chasedude
08-24-2011, 03:41 PM
The last Whooper I had made me sick, not eating there again!

Al Bundy
08-24-2011, 03:46 PM
I saw the California Whopper being advertised on TV last night.

Great Expectations
08-24-2011, 03:59 PM
Where's the beef?

vailpass
08-24-2011, 04:04 PM
The last Whooper I had made me sick, not eating there again!

There's your mistake. Whoopers will make you sick everytime. That's how they got their name.

alpha_omega
08-24-2011, 04:04 PM
Mayor McCheese approves this message.

chasedude
08-24-2011, 04:09 PM
There's your mistake. Whoopers will make you sick everytime. That's how they got their name.

You're right, I had one WHOOPER of a bowel movement soon after.

vailpass
08-24-2011, 04:19 PM
You're right, I had one WHOOPER of a bowel movement soon after.

:D

Bwana
08-24-2011, 04:20 PM
Good, the creepy bastard!

http://www.gifbin.com/bin/3yu0877243.gif

Crush
08-24-2011, 06:47 PM
This is a blessing in disguise. The King can now move on to the next chapter of his career: shitty horror movies.

milkman
08-24-2011, 06:50 PM
Good, the creepy bastard!

http://www.gifbin.com/bin/3yu0877243.gif

The scary thing is, that creepy bastard was created to target children.

Crush
08-24-2011, 06:52 PM
The scary thing is, that creepy bastard was created to target children.

Both WebGem and Shygums like this.

KurtCobain
08-24-2011, 07:03 PM
By "The King," I'll assume you mean the KingFisher 9000, the boat that Grandpa Pickles wanted to win in Rugrats.

http://images.wikia.com/rugratseries/images/1/12/Lou.gif

That's right - a Rugrats reference. Deal with it.

Omfg that was fucking awesome.

I knew you were special when I first saw your awesome yet simple name.

But I didn't think you'd go there.

Wow.

SuperChief for n00b of the year 2011.

Bwana
08-24-2011, 07:15 PM
The scary thing is, that creepy bastard was created to target children.

Indeed............FAIL!

KurtCobain
08-24-2011, 07:17 PM
That fucker made me start sleeping with heat. I'd like to catch that creepy bastard trying to have a breakfast sandwich under my cover. I'll blow his fucking head off.

Psyko Tek
08-24-2011, 08:15 PM
I wish the Royals Had a King that sat in centerfielder. I hate having Lion for the Royals, and a Ferret for the chiefs masots. We should have a King Hail over the royals in centerfielder, and we should have an Native American Redskin shoot Arrows at people making indian noises and banging on the drums at arrowhead

bring back warpaint and the tits that rode him a few years ago
hell give us a hot native american chick

Okie_Apparition
08-24-2011, 08:31 PM
$4.49. Damn, it's been longer since I had a fast food burger than I thought