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philfree
09-10-2004, 02:35 PM
Will The NFL Never Learn?
9/10/2004 5:51 AM

By Rufus Dawes | FAQ

September 10, 2004 (morning)--The game’s purists will no doubt protest. Still others will simply ignore it or shake their heads that this is another example of the NFL’s arrogance. But the NFL is back in the music business eight months after it suffered through the embarrassment of the Janet Jackson-Justin Timberlake halftime episode.

If you’ve forgotten, Ms. Jackson’s breast was exposed at the conclusion of a song she and Timberlake were performing in Houston at halftime of Super Bowl XXXVIII. By the conclusion of the game and in the weeks that followed their antics were being discussed more than what took place on the field of play that day. Later, the commissioner was called to testify before a congressional committee and the matter was written off as a bad judgment call.

That the league would simply sweep those memories aside and go right back to having a musical component kick off its new season is difficult to understand. I don’t watch much major network television any more – which shouldn’t come as a surprise to anyone who reads this column – but someone named George Lopez hosted last night’s “NFL Opening Kickoff” – a celebratory exercise including a long list of musical guests, sponsored by Ameriquest Mortgage Company and promoted by the National Football League.

I don’t pretend to be the face of America’s culture, but like most people I like my sports straight with no chaser. I don’t need Destiny’s Child, Lenny Kravitz or even the Boston Pops to get me pumped up for this year’s NFL season and I don’t think most of you do either. Is the atmosphere surrounding our games to become a present day version of Thackeray’s Vanity Fair with “bullies pushing about, bucks ogling women, knaves picking pockets, policemen on the lookout, quacks…bawling in front of their booths and yokels looking up at the tinseled dancers…not a moral place certainly; nor a merry one, though very noisy.”

On its face, the extravagance of pop music and the culture that surrounds it have precious little to do with football and everything to do with commerce. It’s all about grabbing the viewing audience’s attention and particularly that of a younger audience.

You see, the NFL is concerned that it is losing the battle to hold the interest of today’s youth. For evidence, it cites ratings from last year’s Super Bowl where viewership was down 13% for men 18-34.

But an hour’s worth of pop entertainment won’t make professional football more hip or more profitable and, anyway, what does being hip have to do with why we like football? Football is old school, simple with blocking, tackling, running and throwing. It’s managed to flourish all these years without a warm-up act.

The people who think up these ideas in the league office huddle together for warmth in what G. K. Chesterton called “the clean, well-lit prison of one idea.” It was bad idea then and it’s a bad idea now.
______________________

I couldn't agree more. When I first saw the the NFL Kickoff commercial I thought what in the hell are they doing? If I wanted to watch that stuff I go watch VH1 or MTV or one of those channels. I guess the cost to bring in those entertainers was offset by the revenue gained by the commercial spots. :shrug: I guess.

PhilFree :arrow:

Dr. Facebook Fever
09-10-2004, 02:42 PM
Musical performances at football games are always bad and annoying..... except KISS at the Super-Bowl a few years ago.....


:D

ENDelt260
09-10-2004, 02:43 PM
Hahahahaha!! This is the funniest Rufus column yet.

"Next they'll be dancing!"

ENDelt260
09-10-2004, 02:43 PM
Musical performances at football games are always bad and annoying..... except KISS at the Super-Bowl a few years ago.....


:D
Kiss sucks.

Dr. Facebook Fever
09-10-2004, 02:45 PM
Kiss sucks.
but not as much as you...or UMR.

ENDelt260
09-10-2004, 02:46 PM
but not as much as you...or UMR.
Well... yeah. That's why I can't get a record deal.

ENDelt260
09-10-2004, 02:46 PM
but not as much as you...or UMR.
Oh... just had to edit and add on the UMR, huh?

Dr. Facebook Fever
09-10-2004, 02:47 PM
Oh... just had to edit and add on the UMR, huh?
Yea...I was a bit slow on the up-take on that one.

jcroft
09-10-2004, 02:49 PM
The pre-game show was from 7-8pm. The game started at 8pm. Everyone knew what the pre-game show was going to entail. If you're not into pop music, Rufus, don't set your ****ing TiVo for 7pm. It's not that hard.

HC_Chief
09-10-2004, 02:51 PM
Dude's only happy when he has something to bitch about.

It was a GREAT GAME. F*ck all the rest of that stupid shit.

jcroft
09-10-2004, 02:53 PM
Dude's only happy when he has something to bitch about.

It was a GREAT GAME. F*ck all the rest of that stupid shit.

Exactly. If you don't like it, don't watch it. Complianing about this is about the same as complaining that CBS airs "Survivor" before "CSI."

"CSI is a great show! It doesn't need a warm-up act!"

philfree
09-10-2004, 02:55 PM
The pre-game show was from 7-8pm. The game started at 8pm. Everyone knew what the pre-game show was going to entail. If you're not into pop music, Rufus, don't set your ****ing TiVo for 7pm. It's not that hard.

I think the point Rufus is making is that football the game and the way it's played is what lead to it's popularity and no pop artist is gonna help make it more popular. So in that regard it's a waste. Now if it brings enough revenue from commercials to raise the salary cap then I guess I can tolerate it.


PhilFree :arrow:

Chiefnj
09-10-2004, 02:56 PM
This might be the only Rufus column I agree with. It is a shame that Janet's ugly boob eclipsed a great Super Bowl game. You don't need to try to prop up the NFL with a horse and wagon show.

jcroft
09-10-2004, 02:58 PM
I think the point Rufus is making is that football the game and the way it's played is what lead to it's popularity and no pop artist is gonna help make it more popular. So in that regard it's a waste. Now if it brings enough revenue from commercials to raise the salary cap then I guess I can tolerate it.


PhilFree :arrow:

My point is simply that they aren't infusing pop music into the game itself. The game itself is still pretty un-tainted. They do this stuff for pre-game and halftime, but they've left it very easy to ignore if it's not for you. Ho many times did you usee Jessica, lenny, or Beyone after 8pm?

I guess my opinion is that it's not really affecting the game at all. As long as it stays out of the game itself, it's fine by me.

stevieray
09-10-2004, 03:06 PM
just more teenager based marketing.

Saulbadguy
09-10-2004, 03:10 PM
I never appreciated these hyped up "kickoff" or halftime shows. I don't even watch them, unless there is someone of the female persuasion that is worth viewing.

I'd much rather see player features, player interviews (pre-recorderd or not), highlight reels of the players...anything football related, really. Even though I enjoy the occasional Lenny Kravitz tune, I don't want him at my football game. Especially when you can pretty much tell the music is pre-recorded.

Calcountry
09-10-2004, 03:13 PM
This might be the only Rufus column I agree with. It is a shame that Janet's ugly boob eclipsed a great Super Bowl game. You don't need to try to prop up the NFL with a horse and wagon show.
agreed. :thumb:

jcroft
09-10-2004, 03:15 PM
I never appreciated these hyped up "kickoff" or halftime shows. I don't even watch them, unless there is someone of the female persuasion that is worth viewing.

I'd much rather see player features, player interviews (pre-recorderd or not), highlight reels of the players...anything football related, really. Even though I enjoy the occasional Lenny Kravitz tune, I don't want him at my football game. Especially when you can pretty much tell the music is pre-recorded.


I respect all that and basically agree -- but one the other hand, the fact that Lenny is there doesn't bug me, either. I mean, I don't need Lenny, but Lenny is easy enough to ignore. He's not bothering me, or the game I love. Who cares?

philfree
09-10-2004, 03:15 PM
Ho many times did you usee Jessica, lenny, or Beyone after 8pm?

Did you even read the article? The NFL put on a concert to try and gain the interest of people the age 0f 18-34 for football to try and keep the ratings up. My guess is it didn't work.

PhilFree :arrow:

Saulbadguy
09-10-2004, 03:16 PM
I respect all that and basically agree -- but one the other hand, the fact that Lenny is there doesn't bug me, either. I mean, I don't need Lenny, but Lenny is easy enough to ignore. He's not bothering me, or the game I love. Who cares?
I'd rather see a kickoff show that is dedicated to football.

jcroft
09-10-2004, 03:21 PM
Did you even read the article? The NFL put on a concert to try and gain the interest of people the age 0f 18-34 for football to try and keep the ratings up. My guess is it didn't work.

PhilFree :arrow:

The NFL would do this to get people watching who probably wouldn't have watched the game alone. i don't know if it worked or not, but it doesn't matter. My only point is that it's easy for hardcore football fans to ignore.

If they start having Jessica Simpson as a sideline reporter and Elton John singing play-by-play, <em>then</em> I'll be concerned about it.

Right now, it's easy to ignore. That's all.

jcroft
09-10-2004, 03:21 PM
I'd rather see a kickoff show that is dedicated to football.

I probably would, too. But, from the NFL's perspective that is the domain of the networks, not them. ESPN, ABC, CBS, FOX -- it's their job to do a kickoff show, not the NFL's.

Bob Dole
09-10-2004, 03:27 PM
My point is simply that they aren't infusing pop music into the game itself. The game itself is still pretty un-tainted. They do this stuff for pre-game and halftime, but they've left it very easy to ignore if it's not for you.

It pisses Bob Dole off that they extend haltime at the SuperBowl...

Judge Smails
09-10-2004, 03:28 PM
I'd rather see a kickoff show that is dedicated to football.

Exactly. I saw there was a pregame on and was hoping for maybe a preview of the upcoming season or something along those lines. Instead, I was treated to Elton John's and his load of crap. I haven't watched a Super Bowl halftime since they were giving out the 3-D glasses at stores for the halftime presentation (I think 3rd grade, 49ers and Bengals?).

philfree
09-10-2004, 03:28 PM
Right now, it's easy to ignore. That's all.



True enough. Well except for the kuzillion commercials that were aired pimping the NFL Kickoff with Mary J Blidge, Toby Keith, Jessica Simpson ect. ect. ect.............I'd like to see the TV ratings for the pregame show.


PhilFree :arrow:

jcroft
09-10-2004, 03:29 PM
It pisses Bob Dole off that they extend haltime at the SuperBowl...

I'll agree there, too...I could do without that, for sure.

jcroft
09-10-2004, 03:30 PM
True enough. Well except for the kuzillion commercials that were aired pimping the NFL Kickoff with Mary J Blidge, Toby Keith, Jessica Simpson ect. ect. ect.............I'd like to see the TV ratings for the pregame show.


PhilFree :arrow:

Well, those are just like any other commercials. Annoying? Sure. But, I don't think they were any more of them than there were, say, iPod commercials.

Commercials can be annoying no matter what they are -- that's not exclusive to the NFL and this pre-game show.

R&GHomer
09-10-2004, 04:55 PM
Kiss sucks.


Kiss was the second best showing at the SuperBowl. Second only too Janet's boobie. IMO

ENDelt260
09-10-2004, 04:59 PM
Kiss was the second best showing at the SuperBowl. Second only too Janet's boobie. IMO
Considering the quality of Janet's booby flash, that doesn't speak very highly of Kiss.

So... I guess you've placed them pretty accurately.

Skip Towne
09-10-2004, 05:08 PM
Say what you will but Faith Hill was quite an attraction at one Super Bowl. BTA, she is quite an attraction at any show.

Calcountry
09-10-2004, 05:30 PM
It pisses Bob Dole off that they extend haltime at the SuperBowl...
It pisses Bunnytrdr off as well.