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Donger
09-16-2004, 11:42 AM
XXXXX DRUDGE REPORT XXXXX THU SEPT 16, 2004 11:42:09 ET XXXXX

CBS CONCERN OVER VIEWERSHIP PLUNGE; RATHER RATINGS FADE IN MAJOR MARKETS

CBS executives on both coasts have become concerned in recent days that Dan Rather's EVENING NEWS broadcast has plunged in the ratings since the anchor presented questionable documents about Bush's National Guard service.

NIELSEN numbers released this week show Rather fading and trailing his rivals in every Top 10 city, other than San Francisco, with audience margins in some cities running more than 6 to 1 against CBS!

Executives fear many voters inclined to vote for Bush are now switching off Rather.

"The audience appears to [be] polarized," a top CBS source said from LOS ANGELES on Thursday. "Rightly or wrongly, we're being perceived as 'anti-Bush,' which I do not think is fair to Dan, who is a fine journalist... of course we do not like to see the ratings coming back the way they are this week."

In Philadelphia, the nation's #4 market, Rather pulled a 2.6 rating/5 share on Tuesday night against ABC's 13.3 rating/23 share and NBC's 4.0/7.

In Chicago, Rather hit a 2.3/5 to ABC's 9.2/20.

CBS trailed ABC by more than 2 to 1 in Los Angeles.

And in the nation's top market, New York, Rather finished not only behind NBC NIGHTLY NEWS and ABC WORLD NEWS TONIGHT -- but also pulled less audience than reruns of the SIMPSONS, WILL & GRACE and KING OF QUEENS.

Rather finished dead last in New York during the 6:30 pm timeslot among all broadcast channels tracked by NIELSEN on Tuesday.

Developing...

BigMeatballDave
09-16-2004, 11:49 AM
Can we officially say that this story has backfired?

Radar Chief
09-16-2004, 11:50 AM
NIELSEN numbers released this week show Rather fading and trailing his rivals in every Top 10 city, other than San Francisco,

ROFL

Mr. Kotter
09-16-2004, 11:58 AM
Can we officially say that this story has backfired?

Yep. Ain't it great.... ROFL

Chief Henry
09-16-2004, 12:07 PM
C-BS news department = RIP

mlyonsd
09-16-2004, 12:14 PM
The only decent journalists CBS employs anymore are Bob Schefert and Charles Osgood.

KCTitus
09-16-2004, 12:17 PM
Fortunately the CBS numbers are still good in San Francisco...

KCWolfman
09-16-2004, 12:20 PM
Where are Fox numbers? I have heard during the campaign, they are railing on.




Anyway, what liberal needs CBS? After all, Air America is coming on strong any time now.

Calcountry
09-16-2004, 12:25 PM
Can we officially say that this story has backfired?
What you are seeing is a textbook definition of a "backlash".

Calcountry
09-16-2004, 12:27 PM
Fortunately the CBS numbers are still good in San Francisco...
lol, they are true believers there. Hey Jaz, I hear there are rooms for rent in the Castro district. ROFL.

SBK
09-16-2004, 12:47 PM
Im surprised Rather even had ratings before this hit. I haven't watched him in years........

KCWolfman
09-16-2004, 12:48 PM
Im surprised Rather even had ratings before this hit. I haven't watched him in years........
You get rep just for your name. Special Ed should be jealous.

Baby Lee
09-16-2004, 12:59 PM
You get rep just for your name. Special Ed should be jealous.
There might be some posters he should steer clear of, though. Pass the word to Special Ed, . . . and HC_Chief due to his avatar.

Anton
09-16-2004, 01:28 PM
lol, they are true believers there. Hey Jaz, I hear there are rooms for rent in the Castro district. ROFL.

Hey, Justin....

I've got an "extra" room in my basement if you are lookin.... :hump:

Baby Lee
09-16-2004, 01:31 PM
Hey, Justin....

I've got an "extra" room in my basement if you are lookin.... :hump:
Wow! Just . . . wow! I saw Anton had posted on this thread and my immediate reaction, there is gonna be a reference to his basement.
Spooky.

Cochise
09-16-2004, 02:39 PM
Haven't Rather's ratings been Raiders for years now?

I personally don't care for any of the major news anchors, but Brokaw offends me the least for some reason. At least he isn't outright making up news like Rather or engaging in commentary as much as Jennings (that I have seen, anyway)