It's an interesting video, by the way. I think Gatorade is a company that really capitalized on that line of marketing. To go from sort of a smaller beverage company to one that has 15 feet of aisle space in most grocers. Part is due to people being more health conscious, but I think more because of the variety.

Good stuff.

If I've learned anything after 30 years in sales, it's that what a customer says they want and what they really want are usually two very different things. When I train new salespeople I try to impress upon them that emotion is more important than products when it comes to a buying decision. It's really a fascinating thing to watch when I get the chance to step back and view the process analytically.

Michael Pollan talks about this a lot in The Omnivores Dilemma. Pretty interesting.

You sure know how to draw people in with your thread title and opening line.

But honestly, it was an interesting subject once you get into it.

of course this video can be tied into "game" or "inner game"

Ya, the fro is funny. But, it seems like the people are just laughing at chunky spaghetti sauce.

I had the same thought... some of it was funny, because of the thought that something as simple as spaghetti sauce choices made such a large impact on food choices and marketing, but at times it was like I was watching That 70s Show.

TED talks are always a bit quirky. One of my favorites comes from JJ Abrams.

[edit]

Link might help: http://blog.ted.com/2008/01/jj_abrams.php

From an email I sent while back when someone first found out about Ted and asked for my favorites...

Schools Kill Creativity -- One of my favorites. If you read the Malcolm Gladwell books, he talks a lot about the need to rethink the teaching system in America, and I couldn't agree more... one of my favorite quotes is from this talk -- "If you're not prepared to be wrong, you'll never come up with anything original".
http://www.ted.com/index.php/talks/k...reativity.html

Loss of Wisdom -- Another one of my favorites... it's about the loss of quick thinking and improvisation on the job due to the crack down on corporate rules.
http://www.ted.com/index.php/talks/b...of_wisdom.html

Stroke of Insight -- A talk about a brain scientist's experience of having a stroke... needless to say, very interesting!
http://www.ted.com/index.php/talks/j...f_insight.html

8 Secrets of Success -- A 3 minute video... a good, quick message.
http://www.ted.com/talks/lang/eng/ri...f_success.html

Twitter, by Evan Williams (a cofounder of Twitter)
http://www.ted.com/index.php/talks/e...ter_users.html

We've discussed this topic in my Business Marketing course. It applies everywhere, not just the food industry.

Interesting and entertaining, thanks.

Interesting, albeit completely obvious in a way. It's amazing that people assumed that everyone had the same tastes for so long.

I think that's what makes it so incredible. Such basic beliefs that we take as being obvious once were great advancements.

Frosho'