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This sort of uproar damages the Chiefs brand. This damages their wallet indirectly. Surely you guys understand that?
There's a reason that the Chiefs spend tons of money on advertising and marketing, and it's not so you read an ad and run out and buy a season ticket. It's so you read an ad and have positive associations with the Chiefs brand, which then, eventually might lead you to buying a ticket or memorabilia or purchasing a PPV game or whatever. When things like this happen, it counteracts those efforts and certainly costs them money, even if its not in the form of massive season ticket holders selling off their tickets. In other words: it's effective on Ari's part if you're wanting reform of the organization. To pretend otherwise is to discount the effectiveness of marketing, advertising, and branding, not just social media. |
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What does the guy's looks have anything to do with it? People of all shapes and sizes have the right to b!tch when they are unhappy. And if you think its limited to social media, go work the phones for customer service or stand at the front desk of the post office. And he didn't "hunt down" anyone, especially some intern - he sent a message to the official account of an NFL franchise. Its not his problem that they put some intern in charge of that. He himself works for a company smart enough to know that social media shouldn't be taken lightly, or shit like this happens. |
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****ing idiots. |
Watch them send some of those screwed up jerseys to him to try and make up for it...
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It's just odd there was a story about a candy wrapper, but there have been at least two occasions where people from the organization have told fans "it's your choice to buy our product." Of course, it is our choice, but between the reports of how much of a control freak Pioli is, the fact that the NFL has seen a decline in attendance in each of the past 3-4 years, and of course the Chiefs' struggles, it's pretty sad they're so clueless when it comes to dealing with upset customers. Sure, maybe it's just a case of two people having a bad day, but that's really no excuse. It's nothing to be outraged about... it's just another sad display from an organization that somehow still thinks it's 1995 from both a product standpoint and social media/PR standpoint. |
Social Media Directors the world over should thank the guy that told TeeDub off. He just proved how important their roles are.
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The product on the field is all that matters. If they were a winning team, nobody would care about any of this. |
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OK... which one of you made the Clark is so tight if you shoved coal up his ass it would turn to diamonds comment?
LMAO |
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The Chiefs shouldn't think they have something to hang their hat on, as it were. Trotting out a subpar team for two decades show serious signs of incompetence, especially in a sport designed for competitive balance, both on the field and from a financial standpoint. |
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