Directv's contract to show NFL Sunday Ticket games extends through 2007, but exclusivity expires after 2005.

http://www.tvbarn.com/ticker/archives/007429.html

Don't look for the exclusivity rights to be renewed either:

Taken from http://www.dfw.com/mld/dfw/news/7834097.htm?1c

"NFL Sunday Ticket on DirecTV is now exclusive," [NFL spokesman Greg]Aiello said. "But our exclusivity ends in a couple of years, and then we can take that to the cable systems. In other words, at some point, NFL Sunday Ticket may be available to a much wider audience." - 1/30/04