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Warner's got the June 14th weekend to themselves. "Man of Steel" beat Warner's projections of $75 million by $50 million dollars and broke box office records for June. Monster's U and World War Z both exceeded analysts estimates as well, with Z earning nearly 30% more than projected, so it's easy to see where MOS's potential audience went this past weekend. MOS had earned more than $170 million from global partnerships and product placement before the movie was even releases, and that's on a budget of $225 million. With its worldwide gross at $400 million after just 10 days, no one's getting any heat. |
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I know a sequel was guaranteed a long time ago. But all the negative reviews and audience reactions don't raise any red flags? They aren't concerned that the sequel will (if not totally bomb) underwhelm and damage DC if something doesn't change? You know a lot more about it than I do. That just surprises me. I don't know. I haven't even seen the movie. A 65% slide against mediocre competition doesn't bode well, to me. Not that what I think matters to WB. |
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It's all about the opening. Plus, it was a tough Week Two competition. I don't think anyone in their right mind thought it would compete against Monster's U, especially given the lack of kids films currently available. |
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I just don't know anyone really in the business. I know plenty of writers and independent artists, but not a lot of execs or "professionals." So my view of things gets skewed by internet hearsay/speculation and the opinions of regular folks. |
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Instead, it did $125 and $41 million for a 10 day total of $210 million. They're happy. |
The box office is on fire right now. it's almost as if there are too many big films out right now. Or maybe not, because there have been few flops this summer. We have a huge films opening again over the next several weeks. White House Down this next weekend.......The Lone Ranger + Despicable Me 2 July 4th weekend....Pacific Rim the week after that. Will the market expand or will one or more of these films underperform?
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I hope The Lone Ranger does well because one of my good friends produced the soundtrack (not the score, the accompanying soundtrack). But Armie Hammer isn't a star (yet) and there's been far more mockery of Johnny's portrayal and headress than love. |
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But personally I'm excited to see it. Have you heard anything about Ranger? I think Disneyland premiered it the other night? |
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From what I understand, they're expecting a sizable portion of the POTC crowd but I'd be shocked if they do much more than their budget. |
The people have spoken with their wallets. All you others who didn't like it don't watch anymore and we'll be happy.
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