AM Sports Radio Stations
Has anybody ever done a study to find out how many minutes in an hour AM sports radio stations actually talk about sports?
I'd say less than 20 out of every 60 minutes are actually "sports talk." If they're not doing a commercial talking about buying jewelry, it's a divorce lawyer telling you how to get your ring back! Throw in a little porn music wile you wait for the host to get back from the pooper, and nearly 40 minutes have gone by. Add the "sports news update" and there's even less time the sports talk guys have talked sports! No disrespect 610 and 810 station lurkers, y'all are awesome (ask yourself!), but it's just a question I've had for a while... |
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Sirius/XM NFL is pretty great most of the time,I have to admit though I can't get into Gil Brandt although I know he's been around forever.
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the am guys here going to and back from a break spend a good 3-5 minutes talking about whatever awesome lunch deal they have going at a particular place.
especially the noon hour. |
And then you have the hosts/guests who repeat the same BS point over & over, so how much time is actually spent talking about NEW/FRESH takes on sports issues?
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Most radio stations like to have 44 minutes of content and about 16 of commercials/news/weather.
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true 'dat. Carlotta
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We have a thing called Time Spent Listening. TSL. Most people arent glued to their radios. They are busy, in and out of their cars, their desk whatever. So just because you have heard the same point being made last hour, someone else hasnt. We have ratings that tell us what the avergage time spent listeing is. And I gaurantee you its not 3 hours. its more like 15 mins in many cases. |
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EDIT: Now, if you are traveling during the time where they are most apt to play commercails, that may be why you are under the impression thats its more commercials than content. For instance, our "Stop Sets' (Commercials), are 6 mins a piece at 20 after the hour and 40 after the hour. So if someone drives everyday from 8:15am and arrives at work at 8:45am everyday, trhen they are going to hear more comercials, then say someone who leaves at 7:50am and gets to work at 8:30. those people will only hear 6 mins of commercials. |
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The FCC is supposed to regulate this.
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You should hear 620 WDAE down here in Tampa.... some sports, mostly talk about chicks and bands haha
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Houston is not too bad.
WWL 870 in New Orleans is ****ing horrible. First 10 minutes of the hour news and traffic. then some sports commercial sports commercial sports commercial at bottom of the hour and traffic update total in all about 15 minutes of sports talk all commercials |
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Don't know who that is. I listen to 790 most. |
I only listen to NPR.
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For fun... |
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Either way, even when a Low-T add isn't playing, or the hosts talking about something other than sports, the actual time spent on content still seems low... I'll get over it I'm sure... |
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I get sick of our guys always talking food, their last round of golf, and arguing about non sports drivel. Not to mention the on air non commercial advertising. Even though they technically only do 16 minutes of commercials per hour, there seems to be less than 25 minutes of actual content here in KC>
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I listen to alot of espn L.A during basketball season, Mason and Ireland and Max and Marcellus, usually only interviews are repeated.
On the weekends they have this show called Weekend Warrior with Dr. Robert Klapper the head Surgeon or someshit at Ceaders in L.A and they break down sports injuries, very informative. Its really cool shit. Last Sat they talked to the Vikings team doctor about Peterson and why he recovered so fast and why MCL's and ACL's tear without direct contact. Good shit. http://espn.go.com/espnradio/losange...ive?id=6182844 |
Got some numbers, perhaps I won the Commercial/Drivel combo-pack on 610 this morning.... I got in the truck at 6:44am in Lee's Summit and stepped out at 7:26am in the parking garage in downtown KC. In that there were 17:54 seconds of "talk." I use the term loosely because this is what I heard:
* Commercials were playing when I got into the truck * Next they went into a long dialog about the upcoming "Top 10" list for MT * Got the news update - that was informative * I know somebody got a free camera shoved up his furnaces' ass (and that's good evidently) * Then it's going to be signing day, but most of that was about the girls who take tha faxes off the machine, so I didn't count that time. We all know we'd **** any of those girls if given the chance. This is unless they talked as much as these guys did. * More on the Top 10 (and how we all know know what MT's going to do mostly, so we're to focus on 2-10. OK! * Then there was a VERY circular debate about BA and does he deserve $10M a year. No offense to the fine Bob at 610 and his posse, but I didn't leave the truck any better for the cause. I appreciated the fact that some clown in Baltimore thinks either 13 or 19 years (he didn't recall the exact number of years the doode said) is too long to wait for a SB parade.. Yeah, I agree, STFU Mr. Baltimore guy! And I can appreciate a quick reference to the fax girls, I like it as much as the next person, but don't drag it out. Perhaps the facts are this; those 18'ish minutes of content in 40'ish minutes (let's call it 50%) reflected a slow sports day, the Kansas City area is just having a slow sports week (so we focus on BA!), or these guys just weren't on their radio game this morning... |
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Their talk stations are worse than regular AM/FM stations. Really is discouraging that I can listen to Sirius for my 25 min drive into the office and catch 20+ min of commercials. They are extremely frustrating... |
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At least Fescoe on 610 keeps it funny with sports top ten lists when they have exhausted the day's sports topics. Fescoe is so much better than the "illegal immigrant patrol". |
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But I have the option to turn off the radio, I just wanted to answer something I had be curious about for a while. I'm not saying I'll even turn the radio off, I just might focus on other things. It's all good. :D |
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Back on the topic of actually talking sports. zzzzzzzzzzzzzz. I mean what is there to talk about right now? College basketball or Royals couldn't put me to asleep faster. I like the NBA but around here nobody cares. At this point I'm only partly listening for draft talk. Outside of that? Yeah bring on the light hearted talk about Cdot's date with Kelly Jones, etc.. It's no different from the vast majority of threads on here during the off-season. |
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It was just a fun question to answer. I'm pretty sure that the period of time I drive in each day is indeed wrought with commercials (no surprise advertisers want a rush-hour crowd to hear their ads!), so it's just the price I pay for drive at pretty-much the same time each day. Who knows, maybe I'll enjoy Christmas in February and try satellite radio! I'm sure there's a "Girls of the fax machine" station I can listen to there... |
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I usually only listen to 810, mainly because the hosts are all local guys, that have deep rooting interest in local sports. Sure, they get off topic a lot, and spend way too much time talking about sports not many people care about, but I know they all have followed and rooted for the local teams.
610 seems full of fresh out of broadcast school guys, who feel the need to fill the show with topic segments, like, " Hey callers, call in and tell us your top five Super Bowl moments!" " Where does this latest one rank? Give us you're list of the three best Super Bowls!" I just hate that kind of, killing time radio. |
Come to Nashville. Up until recently most of the sports talk was dreadful. You think Bill Maas sucks, listen to Frank Wycheck for 5 min. and you'll want to drive nails into your ears.
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