Taking online prices to brick and mortar shop
I'm interested in knowing your thoughts on a consumer who is buying a big ticket item (e.g., a boat, an engagement ring, a home theater system), and first does research online to come up with a model and price, and then takes that information to a local, independent store to ask them if they would like to match that.
Is this appropriate? I'm going to be purchasing something soon, and I'd like to do this. On one hand, I know I can find a good price and product online, but on the other hand, I would like to support a local business. I'm worried this might come off as rude, though, or appear like a cheapskate or too demanding. |
Who cares how it comes off? I'd tell them exactly what you've told us, and that you'd like to support local, but not at the expense of throwing money away. They can make a choice from there.
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Not if you approach it the right way. Tell them that you really want to keep your money local and would like to give them a chance to win the business.
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Should I come in with my research and price and just lay it in front of them? |
Unless the local business is owned by your in-law's who cares?
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If you want to buy an engagement ring online. I have a bridge I can sell you. |
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But, for a product, it's a bit different, because whereas the legal industry is about service and adaptability and answer questions (and liability insurance for malpractice), the product is the product no matter where you get it. |
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I do this with contact lenses. My optometrist is happy to beat the best online price. My lenses are some of the most expensive and the online price beats her normal price by 60%. She obviously makes a killing on people that don't shop around.
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It's also why I wouldn't mind paying a slightly higher price locally. But like you said, "not throwing money away." |
I tried to get barnes and noble to price match their own website at the town center location and they refused to sell me the book at the online price.
pricks. good luck though |
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