How much money did CBS lose on their own ads?
 

How much money did CBS lose promoting their own crap shows that everybody knows about? I would argue that they don't pick up any viewership based on their stupid ass super bowl promos. But yet, they took up paying spots with that crap.

Maybe they didn't have enough commercials to fill the spots. Still, if that were the case, I would still postulate that if they lowered the rates and took more commercials in, they'd make a ****load more money than the potential increased viewership of their cruddy shows that everybody knows about anyway.

So what say you? How much revenue would they gain by toning down their self-ads?

DaFace....This one is for you buddy.

I imagine they know what they are doing when it comes to generating ad revenue.

Not only that, but I think CBS is the #1 channel for TV shows as far as viewership goes.

I'd say they know what they are doing.

I don't think you understand how that works.

I used to work in TV and used to be a network switcher.

All commercial breaks, whether local or network or scheduled with promos at the end for a reason.

That way if they have to clip it because they are running late, etc. they won't have to clip a paying spot.

Any paying spot that gets clipped or goes wrong for some reason gets a makeup spot either that day or later. It's in the contract.

Next time you watch TV notice that a promo is always the last thing you see before they go back to the programming.

I'm sure they had no problem selling out their commercial spots, the Super Bowl is watched worldwide not just nationally.

There's no way to tell this seeing as it's tough to determine what amount of money the ads they ran for themselves will generate compared to what selling that ad space will generate.

That's the best non-answer I can give.

Unlike Fox, most of the shows CBS plugs in games like this are actually watchable.

Really? I don't think all the promos were right before the game started again. And my ****ing christ there were a shitload of them. You don't think there was any way to generate more revenue by replacing their ads?

I noticed a lot of them, too. So, now I know CBS is America's most watched network!

It does strike me as the rough equivalent of sponsoring your own race car, though.

There's probably some sort of system in place where the advertisers of the pimped shows pay to have them pimped during the Super Bowl.

*nods slowly, as this seems to make sense*

If you are an old person.

I actually wondered if there was any chance that the blackout actually impacted that. They didn't have any "real" ads to run, so they just started throwing out promos like crazy.

I guess you prefer American Idol and Undercover Boss to NCIS and Big Bang Theory, right?

It's my understanding that the show doing the promo gets dinged out of their ad budget and it shows up on CBS's balance sheet as revenue. It's not full boat cost but 50%

A certain amount of them are built into the advertising timeslots already. That is the ones that are normally right before they come back. If you saw alot of them that is CBS filling space for unsold ad space, not just pumping their shows. Radio stations do it as well especially if they are on automation. Thats when you hear the ads for their websites and trade out ads.

I was talking about the loss of OUTSIDE revenue. More pepsi, doritos, godaddy, etc.

No. Just saying CBS plays generic boring bullshit that old people love.

heh, perfectly stated. I suspect its why they get some of the highest ratings. Old people watch alot of TV without any timeshifting or streaming on Netflix or Amazon.

Are you more of a Swamp Loggers fan, then?

My understanding is that they buy a timeslot eg. 1st Q timeout 1,2,3 etc. If it's stuck like that they'd have to do that. But even then, they were still running them later.

I am not aware of it. If it is a scripted reality show then it is not for me.

Silly, silly man. That's 2 shows combined into one. Real men combine three and watch Top Swamp Loggers.

I don't watch any of that crap. And I only watch three CBS shows, and I only watch two of those because the wife likes them. I don't watch any of the CBS sitcoms regularly, although when I see some of them, like Big Bang Theory, they do seem to be funny.

They make enough off the Super Bowl. What they really need is ratings for their other shows so they can sell ads for them.

Real men watch Duck Dynasty

Remember last night CBS burned paid ads during the blackout so they also had time to fill later in the game because pots slotted later were played during the delay. And every network slots self promo time it's why they pay so much for the rights. It does generate viewership for other programing on that network.

It's hard to argue that CBS is stupid when they're the #1 network right now. I'd say they know what they're doing.

CBS is just the worst. The Big Bang Theory is in contention for worst comedy on TV, and everything else is just formulaic, old-hat, generic TV.

Waiting for CBS to show up on 30 for 30: Broke 2.

"we built this"...:crybaby:

I do have to say the Letterman ad was the funniest of the night.

I don't think they lost money on that. They're probably advertising their own product so that the biggest audience of the year by far is exposed to their products. If the shows they advertised get higher ratings, they will make up that lost revenue you mention and get way more on top of it over time.

CBS the best basic cable network show in Persons of Interest. Its on of my fav shows going on right now. Basic or Premium.

They get the opportunity to pimp their shows in front of a bazillion people... they'd be crazy to waste that opportunity.

I'm pretty sure everyone on this forum knows what Coca-Cola is, yet they advertise during the Super Bowl every year. Same for Budweiser.

The Mentalist is a pretty damn good show with a really cool running story.

Can't vouch for yesterday but generally speaking there is usually a promo before they go back to whatever program.

Hey CBS can do whatever they want there were 115,000,000 people watching yesterday.

What better way to promote their programs and gain more viewers thereby increasing their advertising revenue?

He's on the Jamaican bobsled team? I gotta catch that show.

It was a crazy twist.

He isn't saying before the game started. He is saying that the ads always happen right as they are coming back from break. Something anyone that has a DVR uses as the marker that the show is coming back. I really don't see why you think its bad for CBS to use the biggest stage in TV to market its shows.

If Zach and Reaper both hate it, it must be good.

per frazod logic, Scott Pioli is a good GM.

Does he produce a prime time CBS show? I wasn't aware of that.

Well I wasn't aware that statement about quality vs approval from Zach & I only applied to TV shows. You didn't specify.

I guess CBS needs more emo, eh?

I used to think all of CBS's shows sucked, too. Then I started watching NCIS reruns last year on USA, was able to see the series in its entirety from the start, and was surprised to discover it was actually a good show. Now I watch that and Vegas on Tuesday, and Person of Interest and Elementary on Thursday. Their comedies all suck balls though. Lowest common denominator laugh track garbage. Thank god Community is back Thursday so I have something funny to watch.

NCIS is dumb as shit, but it's a fun show with a great cast. When I watch it, I just try to forget a few things, like

1. I've worked with actual NIS agents, and they're about as exciting as undertakers.
2. None of them looked like Ziva. Or even Abby. Although I do remember one guy who sort of reminded me of McGee.
3. Anyone not in the Navy who was informed an agent is with NCIS would respond with "what the hell is NCIS?"
4. Norfolk is 150 miles from Washington DC, and cannot be reached from Washington in the few minutes implied in the show.
5. The Norfolk Naval Base, as the largest naval installation in the world, has lots of its own NCIS agents, and would not need to call in Gibbs and his crew from DC every time somebody got whacked.

I also like Vegas.

No. Just personality.

I mean...I don't blame them...not a hater. They make a lot of money off shitty cookie cutter TV programming that draw in old people.

It is all good...not everything has to be edgy but lets just call it what it is.

It's an extremely formulaic show that follows the exact same pattern every week (unless it's a multiple-parter). So don't mistake what I said as meaning it's on par with the best shows on TV. But it's popular for a reason: the good part of the show is the great cast dynamic, the ongoing season- and series-long arcs and the fact that they're not afraid to knock off important characters. It gives it a little bit of gravitas that you don't expect from a program that on the surface appears so formulaic and even simplistic.

As far as being accurate to Naval reality, well, I have to be honest and say I don't particularly care. I don't watch it for that, any more than I watch The Following for insight on the mind of a serial killer, or the X-Files because I wanted to know about FBI procedure when hunting bigfoot. I watch shows because they have interesting plots, have characters that I come to care about, or, in the best (and unfortunately rarest) cases, both. In the case of NCIS it's definitely the characters. It's not a high concept show by any means. It's definitely an entertaining one though.

I like Vegas a lot. I'm pretty convinced it's about to get shit-canned, unfortunately.

Having been in the military, I judge military-based shows and movies a bit more harshly than others. Sometimes they're fairly accurate - A Few Good Men, for example, definitely captured the feel of the JAG Corps, and right up until the very end was fairly accurate. Sometimes they're complete shit - like the great shipboard heroic rescue scene from No Way Out.

I personally find all four of those shows equally atrocious.

That's nice.

Oh, I can understand why you would care more than I do. Just keep in mind I have no real basis of comparison, so it'll never be a big issue to me...

(Unless things get so utterly reeruned that it violates my own very loose suspension of disbelief - which is what watching NCIS LA is like...)

Agreed. I refuse to watch the LA version - it's horrible.

CBS is Vanilla....and just like ice cream...it is #1

CBS made up for their lack of profit with the power outage. More commercial time!!!