"Girls Gone Wild" founder plans restaurant chain
 

Interesting.....

http://news.yahoo.com/s/nm/20070330/...lsgonewild1_dc


LOS ANGELES (Reuters) - Having made a fortune off bare-breasted women, "Girls Gone Wild" founder is setting his sights on selling another type of breast.


A restaurant chain under the "Girls Gone Wild" brand name is being planned by Joe Francis, whose Mantra Films Inc.'s has built a $100 million business videotaping and selling the DVDs featuring young women exposing their breasts.

"This is going to be about fun, lifestyle, youth, sun. It's about everything 'Girls Gone Wild,"' Francis said. "It's going to be sexy without being sexual."

There will be no stripping, topless waitresses or filming in the restaurants, Francis said.

The first two restaurants are expected to open by mid-summer in Mexican beach towns Cabo San Lucas and Cancun. Francis sees franchises popping up mainly in college towns in the United States and around the world.

He said "Girls Gone Wild" restaurants will appeal to women who want to feel sexy, exiting and edgy.

Guys will turn out because "guys are always there, panting," he joked.

And he is not stopping at restaurants. Francis and Mantra plan a line of women's apparel including casual wear, lounge wear and swimwear that will be in stores by April 30.

Theme restaurants have been around for years. U.S. restaurant chain Hooters is based on the idea that waitresses in tight T-shirts and short shorts will lure patrons. Theme restaurants, in turn, sell a lot of apparel.

Mantra produces roughly 80 "Girls Gone Wild" DVDs a year, and is expanding to the United Kingdom, Australia and France.

Francis said Mantra holds roughly 700 special events and parties each year in bars and restaurants to videotape patrons going wild, drinking alcohol and, of course, exposing breasts.

So he throws 700 parties a year, or two a day, every day, just to get college chicks to show their tits. What a life.

I thought he got his ass sued off for getting underage girls drunk and exploiting them?

So what's the point?

I've never understood why anyone would buy those videos when you can find all the boobies you could want on the internet for free (or so I've heard :) ).

Yea, i was kind of wondering the same thing? The brandname "Girls Gone Wild" implies certain expectations. He should probably consider calling it something else??

It's a Roll of the dice with any Rest business.

I see limited success.

My old roomate has one of them and his ex gf was on it. Needless to say we make fun of him for it because she was the ugliest bitch on the damn thing.

They need stuff like that and strip clubs and casinos at airports. I am bored out of my mind during this 3.5 hour layover in Detroit. Should have taken a cab down to the casino.

That dude is a pos.

True, but hes a rich POS. Amazing that the dude built a 100 mil empire based on filming drunk girls acting stupidly.