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-King- 02-05-2013 05:44 PM

Jacksonville Jaguards unveil new logo
Jaguars unveil their new logo
Posted by Michael David Smith on February 5, 2013, 4:36 PM EST

We noted this morning that the Jaguars were preparing to unveil a new logo. Well, it didn’t take long.

At a “State of the Jaguars” press conference this afternoon, the team unveiled the new logo, which you see here.

Said Jaguars owner Shad Khan, “Nothing brings a team more to life than a team logo.”

I’d argue that winning a Super Bowl brings a team more to life than a team logo, but for a franchise that needs to make a lot of changes this offseason, the new look is a small part of what Khan hopes will be a new beginning.


Link to new uniforms:

Setsuna 02-05-2013 05:45 PM


Pasta Giant Meatball 02-05-2013 05:46 PM

The dozens of Jaguar fans rejoice

Aries Walker 02-05-2013 05:46 PM

Still with the blue tongue, I see.

KC Tattoo 02-05-2013 05:48 PM


Ceej 02-05-2013 05:49 PM

Not too bad.

JoeyChuckles 02-05-2013 05:49 PM

I barely see a difference.

Do a lot of animals have an eye color that matches their tongue?

Pestilence 02-05-2013 05:50 PM

<iframe width="560" height="315" src="" frameborder="0" allowfullscreen></iframe>

silver5liter 02-05-2013 05:50 PM

I like it alot

Pasta Giant Meatball 02-05-2013 05:50 PM

Time to change ours/dumbasses

Tribal Warfare 02-05-2013 05:51 PM

what a cute kitty

chefsos 02-05-2013 05:51 PM

Weird. I have a craving for Frosted Flakes now.

Sorter 02-05-2013 05:53 PM

looks more like a leopard.

Sorter 02-05-2013 05:54 PM

a baby leopard.

Canofbier 02-05-2013 05:56 PM

Meh. I like the old one better.

On a related note, what are the chances that the Chiefs update their look at all this offseason? There's practically no chance that the logo changes (it's pretty much timeless), but I think there are a lot of people who think that the jerseys are a bit dated.

Something drastic like what the Seahawks did probably isn't necessary, but it could work out well. Changing the yellow on our jerseys to a gold would be awesome, as well as possibly incorporating some black like we've got on the logo. That being said, I would be plenty happy with a tasteful update like the Vikings or Rams got not too long ago. This is the beginning of a new era - does Clark break tradition to commemorate it?

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