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AndChiefs 09-30-2013 12:46 PM

Blackberry's fall
 
I thought this was an interesting piece about Research in Motion (RIM/maker of Blackberries) and how it went from the top of the cell phone world to its current predicament. The article itself is quite long and probably won't be everyone's cup of tea but I recommend reading it if you're at all interested in business.

Mods: Feel free to move to the Media Center if you wish but I figured it was interesting enough to put out here where more than five people might actually see it.

Short excerpt:

Quote:

“The problem wasn’t that we stopped listening to customers,” said one former RIM insider. “We believed we knew better what customers needed long term than they did. Consumers would say, ‘I want a faster browser.’ We might say, ‘You might think you want a faster browser, but you don’t want to pay overage on your bill.’ ‘Well, I want a super big very responsive touchscreen.’ ‘Well, you might think you want that, but you don’t want your phone to die at 2 p.m.’ “We would say, ‘We know better, and they’ll eventually figure it out.’ ”
Read the story here.

KC_Lee 09-30-2013 12:52 PM

That and the fact that Jim Balsillie was more interested in getting an NHL in Hamilton, ONT than growing his company.

Molitoth 09-30-2013 12:56 PM

Interesting. Even though the company I work for is doing well, stories like this bring realization that nothing good lasts forever.

listopencil 09-30-2013 01:04 PM

It's funny. Just a year ago my kids and I had cheap little phones from Metro PCS. I finally upgraded to a smart phone, then did the same with my kids. Our cheap little low end phones worked just like the Blackberry.

Lex Luthor 09-30-2013 01:08 PM

Quote:

Originally Posted by listopencil (Post 10035170)
It's funny. Just a year ago my kids and I had cheap little phones from Metro PCS. I finally upgraded to a smart phone, then did the same with my kids. Our cheap little low end phones worked just like the Blackberry.

Before the iPhones and Android phones took over the market, Blackberry was the best thing going. Several years ago we were using smart phones, and they were simply not very good.

We made Blackberry phones the standard for all smart phones in my company, and it solved a bunch of problems we were having with reliability. Then a few years later we changed the standard to iPhones. I felt pretty good about both decisions. Blackberries were great in their day, but that day is gone.

I don't see how RIM can survive.

vailpass 09-30-2013 01:09 PM

Berry was the first smart phone I had years ago. It was great.
Then they just...stopped.

BigMeatballDave 09-30-2013 01:22 PM

Arrogant jackasses.

AndChiefs 09-30-2013 01:24 PM

Quote:

Originally Posted by vailpass (Post 10035182)
Berry was the first smart phone I had years ago. It was great.
Then they just...stopped.

A lot of the reason this was so interesting to me. A blackberry was my first one as well. I still have one through work. It feels even less technologically advanced than my old one from several years ago.

Graystoke 09-30-2013 01:27 PM

Self-inflicted suicide

vailpass 09-30-2013 01:34 PM

Quote:

Originally Posted by AndChiefs (Post 10035232)
A lot of the reason this was so interesting to me. A blackberry was my first one as well. I still have one through work. It feels even less technologically advanced than my old one from several years ago.

They had the market by the balls but it's like they fired their r&d team...the op makes sense. Hubris.

Buehler445 09-30-2013 01:42 PM

Quote:

Originally Posted by Brainiac (Post 10035178)
Before the iPhones and Android phones took over the market, Blackberry was the best thing going. Several years ago we were using smart phones, and they were simply not very good.

We made Blackberry phones the standard for all smart phones in my company, and it solved a bunch of problems we were having with reliability. Then a few years later we changed the standard to iPhones. I felt pretty good about both decisions. Blackberries were great in their day, but that day is gone.

I don't see how RIM can survive.

They're not. I'm not sure when the last quarter was that they turned a profit. They're just eating equity until the inevitable end.

I really liked BB. They just didn't keep pace.

AndChiefs 09-30-2013 01:56 PM

Quote:

Originally Posted by vailpass (Post 10035262)
They had the market by the balls but it's like they fired their r&d team...the op makes sense. Hubris.

I actually liked a couple of their ideas they didn't do (without knowing the full details of course).

The China deal and blackberry messenger providing seem like particularly egregious missed opportunities.

Hoover 09-30-2013 02:05 PM

You could write the story of BB's fail in one sentence.

"Things were great, we were kicking ass until Google and Apple chose to enter the market."

Hoover 09-30-2013 02:09 PM

A company like RIM needed to be bought out by Google, who bought a struggling motorola in 2012. The only company that impresses me is Samsung, but they run on the android

vailpass 09-30-2013 02:12 PM

Quote:

Originally Posted by Hoover (Post 10035336)
You could write the story of BB's fail in one sentence.

"Things were great, we were kicking ass until Google and Apple chose to enter the market."

That seems about right...android is so customer friendly.


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