ChiefsPlanet - Food and Drink Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them

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Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them (https://chiefsplanet.com/BB/showthread.php?t=306581)

Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them

http://www.adweek.com/creativity/50-...-running-them/

http://www.adweek.com/core/wp-conten...17-840x460.jpg

Quote:

Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand’s ketchup, that proposed not showing the product at all. Instead, the ads would show close-ups of foods that go great with ketchup—french fries, a cheeseburger, a slice of steak—but without any ketchup in sight.

Don’s proposed tagline: “Pass the Heinz.”

The campaign’s “Got Milk?”-like strategy of creating a craving for a product through its absence was apparently too far ahead of its time. Don didn’t get the account. (Nor, for that matter, did Peggy Olson, who, pitching for a competing agency, presented a much more product-centric campaign right after Don.)

But now, in 2017, the time for “Pass the Heinz” has come.

In a meta union of advertising’s real and fictional worlds, Heinz just greenlighted the ads—and will run them almost exactly as Draper intended, beginning today, in print and out-of-home executions in New York City.

Partly a PR stunt, partly just solid on-brand communications, the campaign is sure to delight fans of the AMC show, which in July will celebrate the 10th anniversary of its premiere. And in a nice touch, the ads are officially being credited to Heinz’s current agency, David Miami, and to Don’s fictional 1960s firm, Sterling Cooper Draper Pryce. (Draper and Mad Men creator Matthew Weiner, who approved the idea, are both listed in the credits.)

http://www.adweek.com/core/wp-conten...al-640x719.jpg

http://www.adweek.com/core/wp-conten...al-640x719.jpg

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Ketchup on steak? No. Just no.

But other than that, I kind of like the campaign.

Quote:

Originally Posted by Rain Man (Post 12781553)

Ketchup on steak? No. Just no.

But other than that, I kind of like the campaign.

wasnt heinz kind of new then?

i bet there wasn't as much stigma associated with ketchup

Quote:

Originally Posted by Spider2YBanana (Post 12781559)

wasnt heinz kind of new then?

i bet there wasn't as much stigma associated with ketchup

Heinz or ketchup? A quick googling reveals that ketchup is pretty old, but maybe commercial use and distribution isn't.

No, wait. If you believe Wikipedia, Heinz ketchup was quite established by the 1950s: https://en.wikipedia.org/wiki/Heinz_Tomato_Ketchup

Now I want to learn more about the history of ketchup and condiments. I'm intrigued.

Quote:

Originally Posted by Rain Man (Post 12781567)

You're moving too slow son.

Ketchup.

Quote:

Originally Posted by Rain Man (Post 12781567)

this is definitely attributed to the mandela effect :D

Quote:

Originally Posted by Rain Man (Post 12781553)

Ketchup on steak? No. Just no.

But other than that, I kind of like the campaign.

TRUMP

Quote:

Originally Posted by Rain Man (Post 12781567)

Heinz or ketchup?

Catsup. C'mon RM, you're old enough to remember this ain't ya

There's only one brand of ketchup and it's Heinz.

Quote:

Originally Posted by Pasta Giant Meatball (Post 12781816)

Madmen sucked

It's a shame it couldn't live up to your "According to Jim" standards.

Quote:

Originally Posted by Pitt Gorilla (Post 12781890)

It's a shame it couldn't live up to your "According to Jim" standards.

ROFL i don't watch network TV dude

Quote:

Originally Posted by Rain Man (Post 12781553)

Ketchup on steak?

2 out of 2 Dons agree.

I like Ketchup and Franks Hot Sauce on my eggs.....

Steaks are best with no sauce

For all other things BBQ sauce