Originally Posted by DaneMcCloud
In case you hadn't heard, Coulson's death was an elaborate ruse.
Yes, that was my take back when the movie came out. Although IIRC there was still some debate at the time that post was made back in May what really happened, and some early talk about whether the TV show was a prequel that took place before Coulson died (or "died").
EDIT: Indeed, check out Deberg's post earlier in this thread.