Originally Posted by keg in kc
I think it's going to be huge, but for a reason that will probably sound weird coming from me as someone who prefers drama with grey or darker tones: it's light-hearted. Everything is skewed so dark nowadays, that I think a good (that's important, it has to be good...) family-safe show with humor and a slant towards hope is going to be an easy sell. It also helps that they can play off the popularity of both Marvel and Joss Wheden.
What I wonder is why they put it up against NCIS. Starting a new series up against the #1 show seems like a gamble. Maybe they're not counting on audience cross-over, and hoping the (likely) younger audience they should bring in skews things in their favor.
What concerns me long term (and even short term for that matter) is that none of Marvel's most well-known characters will appear in this series.
No Hulk, Iron Man, Thor, or Captain America. Even lessor knowns like Hawkeye, Black Widow and Ant Man won't appear, either, because there are plans for stand-alone films for each. Jeremy Renner and Scarlett Jo aren't going to appear on a weekly TV series. It's possible that whomever they cast as Ant-Man will have a crossover but that's about it.
And certainly no Spidey.
So with that in mind, how does this series sustain the already built-in audience? That's the biggest question, IMO.