Originally Posted by DaneMcCloud
What concerns me long term (and even short term for that matter) is that none of Marvel's most well-known characters will appear in this series.
No Hulk, Iron Man, Thor, or Captain America. Even lessor knowns like Hawkeye, Black Widow and Ant Man won't appear, either, because there are plans for stand-alone films for each. Jeremy Renner and Scarlett Jo aren't going to appear on a weekly TV series. It's possible that whomever they cast as Ant-Man will have a crossover but that's about it.
And certainly no Spidey.
So with that in mind, how does this series sustain the already built-in audience? That's the biggest question, IMO.
I think the show survives by generating strong storylines that don't have anything to do with established Marvel canon (or just loose association or minor characters). It's all about the characters they create for the show. If people care about the ensemble cast, if the audience becomes invested in their story, people will keep tuning in. Like any other show. Strong acting, good writing. Good TV.