Quote:
Originally Posted by Pam Oliver's Forehead
Yes. They're trying to force it down America's throat.
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There also isn't a lot of sport "time" that NBC could buy up for its new network. Soccer was all that there was. MLS actually finished 3rd in average attendance this year if that can be used to measure the increase in the sports following. U.S. national team attention sure is up. Either way, NBC paid a lot of money expecting the viewership to be there.