Originally Posted by Rausch
Marvel has being doing that in the comix as well. It's frustrating.
They're changing the continuity in the books to fit more closely with the films.
There are millions of people willing to watch a 2 hour summer action flick that have no desire to pick up a comic...
I've never been a comic book fan, not because I dislike them or anything of that nature, but I was truly never exposed to them as a kid.
That said, Marvel's films have been setting box office records, so it only makes sense for the comics to follow suit, as difficult as that may be for long time fans.