Originally Posted by DaneMcCloud
I've never been a comic book fan, not because I dislike them or anything of that nature, but I was truly never exposed to them as a kid.
That said, Marvel's films have been setting box office records, so it only makes sense for the comics to follow suit, as difficult as that may be for long time fans.
Look at it this way: it would be like Vegas changing the rules to NL Poker because it became popular. It drives away the die hard people that make up your base.
It's like saying Han didn't shoot first. Only pretend Lucas did something like that with every SW character. Now Han was always a hero. Luke was raised a Jedi. And so on.
Once the popularity dwindles again (like comix have dropped since the late 90's) you lose the popularity factor plus your base.