IMO, the smartest play for the Big 12 might be to add BYU and Boise. BYU brings a huge nationwide fanbase, Boise adds a strong football brand in a conference starving for those. They'd certainly get better ratings than Cincy or UCF would. This would expand the Big 12's footprint and allow them to directly compete with the PAC.
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Disclaimer: my username refers to the SAN DIEGO Chargers only. I will never cheer for the LA Chargers as long as the Spanos family owns the team.
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