I don't mind the alerts. I will say I got a bit desensitized to Amber Alerts in general when they were first being pushed out because the ones I heard always ended up being "family abductions".
From looking at the Amber Alert wiki, it looks like most law enforcement agencies now won't issue an Amber Alert for these, stating the requirement that the child's life must be in significant danger.
Two things I think they should do:
1. Add a picture of what the car looks like. It doesn't have to be the same car. I just don't know what every make and model of car looks like, and when I'm out in my car and get one of these texts it's not a great time to google it. I'm not even sure what color is classified as "gold". Is that the same as yellow?
2. Add picture of child and obviously any suspect if possible.