I was wondering if the NFL gets pressure from lawmakers to be more PC. So I googled it and sure enough, they do. Here's an example--pressure on them to publically support the change to the name of the Redskins.
"The National Football League can no longer ignore this and perpetuate the use of this name as anything but what it is: a racial slur," the letter stated.
Cantwell told the newspaper the Indian Affairs Committee would "definitely" examine the NFL's tax-exempt status as a means to apply pressure....
That group introduced a bill last March that would "cancel the federal registrations of trademarks using the word redskin in reference to Native Americans."
Free-market involves ownership of private property so one can have the freedom to do or not do such things. So they can get their privileges cancelled if they don't obey.