Thread: U.S. Issues 2013 Farm Bill
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Old 02-26-2014, 08:33 AM   #96
HonestChieffan HonestChieffan is offline
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Quote:
Originally Posted by Buehler445 View Post
I don't subscribe so I can't read it.

I'm on the board for the Kansas Ag Research and Technology Association. There is a winter conference every year that brings in some really progressive individuals. Anyway, there is an evening session where its basically lightly moderated beer and bull, but that was the topic.

Terry Griffin from Arkansas provided the light moderation and he started off with a bunch of facts about Monsanto and Syngenta acquiring weather companies and information companies that aren't profitable for huge money, suggesting that they are buying access to data. Deere and Trimble are requiring a bunch of shit be on the cloud. He brought up that Google predicted the flu before the CDC did (which I didn't know and find to be wildly interesting). His postulation was that the big businesses were trying to compile big data that will allow them to perform analytics that we couldn't even dream of.

The successive discussion was about what risk does that pose to us as farmers, what the data was worth, etc. The consensus for the most part was, other than the government, we as a group weren't really worried about oppression through big data/data collection. We as a group were confident enough in our ability to be profitable, we would just continue on. And I'm probably on board with that.

Griffin was really surprised at the results. He expected a lot of fear and apprehension about others getting their hands on our data. I guess I'm on board with it.

Yeah, I have some investment in my data, but that's not what's proprietary. What's proprietary is my practices. What I'm doing to make the yield. Someone could potentially assemble a whole pile of data and figure out what I did any given year, but without the circumstances that led to the decision making, I question what value it has. And yes, if a neighbor is bidding on the same ground I am, some yield maps could potentially sway the decision, but it is just a piece of information. Without soil tests, planting data, and a whole host of agronomic analysis WITH comparative data off my farm, the yield map doesn't mean much. And besides, I can make a yield map look like whatever I want. I can even post op it and make the yield whatever I want. Without the scale tickets, who's going to know?

Bottom line, meh. I'm going to control what I can control. I'm ultimately worried about my equity position, and that's driven by my net profit.

This is why you are on the board. I know farmers who still don't use computers. And i know those on the other end who have great systems and use data as a tool to manage their business. Lots of opportunity in ag in the future to develop simple tools that collect and asses data for a given enterprise on farm in a form the average guy can implement it
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