That's just the first week. Certainly, a lot of viewers are going to check it out as it's a new thing especially after all the hooplah. One week, does not make a sustained trend. Too early.
“Experience should teach us to be most on our guard to protect liberty when the Government’s purposes are beneficent. Men born to freedom are naturally alert to repel invasion of their liberty by evil-minded rulers. The greatest dangers to liberty lurk in insidious encroachment by men of zeal, well-meaning but without understanding.” — James Madison