Thread: Other Sports LeBron James
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Old 07-09-2014, 09:57 PM   #52
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Quote:
Originally Posted by -King- View Post
But the thing is... he's living up to the hype as impossible as it seems.
Michael Jordan couldn't live up to his own hype with ESPN and syndicated talk radio like we have now.

I know that's tautalogical, but you should get my point.

LeBron has been a vehicle for increased media ratings. He hasn't been allowed to grow into his own role (whatever that role may be) because the media -namely ESPN- needs him to play to a narrative. Whatever that narrative may be.
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