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Eternal Self-Promoting Network airs endless coverage of that garbage league only because they own the broadcast rights. Just like when NeckCar coverage suddenly shot through the roof when they won those rights, or when NHL highlights fell off the map after they lost those.
At any rate, a person with a life can read a quick 50 second article on LeBron and get the story. 24 hour wall to wall coverage? Only for losers.
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