Quote:
Originally Posted by wazu
A bizarre promotion. Any player steals a base at any point in the series to get free breakfast? Doesn't that have about a 100% chance of happening?
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Offer is on two days, today and the 10th. Each day depended on a stolen base in 1 particular game.
Plus, their intent was to generate buzz around their breakfast menu through another high profile event, not gamble on not having to pay off.
No stolen base, no new traffic. Free crunchwrap, another potential returning customer walking through their door. WS tie in, lots of gab on social media about the promotion.
Wouldn't surprise me at all if their tying their promotion to a specific game resulted in some breaks on advertising going forward from the network and league, as it raised the profile of the game, if only slightly.