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I don't even see how fixing the SB winner really helps the NFL that much anyway. The tickets are sold, ad slots sold out and set. What's really the difference to them who wins?
If you want to argue next year's marketing, it would seem that having new star Cam Newton win would be more beneficial than Peyton, who will likely not even be in the league next year and who has something of a HGH scandal hanging over him.
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