BvS fell to #3 at the box office this week, and there's this from a few days ago:
Quote:
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Batman v Superman will not be as profitable for Warner Bros. as 2013's Man of Steel, according to a new report. Batman v Superman is expected to make a profit of $278 million for Warner Bros., factoring in combined revenue from its theatrical release, home video, TV, and merchandise, SNL Kagan analyst Wade Holden told Bloomberg. By comparison, Warner Bros. made an estimated $300 million from Man of Steel when adding up box office receipts and the other items, according to the analyst.
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http://www.gamespot.com/articles/bat.../1100-6438683/
And I've seen others estimate that the profits could be even less. This is not what Warner wanted from this movie.