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I think it'll be a difficult road for them to get approval but if they don't Apple is waiting in the wings.
This is the natural order of things. OTA and cable are now moving to streaming, whether it's mobile apps or Apple TV, Roku, etc. Netflix, Amazon and Hulu have original programming, NBC and all of its networks are owned by Comcast so it makes sense for the nation's largest internet provider to have its own creative arm.
In the long run, I believe it's going to help the content providers (like me) because streaming will provide wholly accurate numbers, as opposed to Nielsen ratings, which have a little "voodoo" happening with theirs.
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