I've heard on these big prizes that sometime the tax implications can be nasty. For example, you win a trip to Florida, and the airline reports the prize value at the full rate that no one pays, and the hotel reports the room value at the rack rate that no one pays, just so they can write the prizes off as being very valuable. But the problem is that the "value" then flows through to the person, who ends up paying income taxes that may cost as much as paying for a trip at normal rates.
So I wonder what the tax implications are for this guy. If the beer company is reporting these tickets as having a value of $2,700*, I wonder if the "value" of the prize is going to be $80,000+, meaning that this guy will get a tax bill of $20,000 to $30,000.
* Estimated low-end price of a Super Bowl ticket from here: http://www.cbssports.com/nfl/news/20...he-outrageous/ Just for fun, read the article and see if you can find the saddest sentence in the world for Chiefs fans.