Quote:
Originally Posted by Simply Red
I never really opened up much over the last 7 yrs. Maybe some of you know - but; others may not. I lost my business in January. T'was a good run from '10-'17 however; Once we came home from Afghanistan spelled doom for my company - as my customer's client held a military contract for laptop repair for the marines in Leatherneck/Bastion (Helmand Province) - I almost lost everything. I never went bankrupt but chances are my leasing company will sue me w/in 3 mos. or so. This all being said, I began a new job selling RMM tools for PBX systems and network environments.
Do any of you cold-call? That's pretty much my job now and it's going pretty good. My approach is simple, take your time when/once you connect live w/ a person - pronounce your words well and have plenty of volume - generally these folks will talk to you, I've found.
Who else cold-calls? Any tricks you'd like to share?
Thank you in advance...
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I built my business in its early days, cusp of the 90's, using cold-calling exclusively. When more projects came in, I supplanted it with direct mail, followed up with a call, which was very effective. One of the largest design firms in the world, in NYC, was built using direct mail while first operating out of their apartment. I knew the owner, as he offered me a job. Back then, most would grant an interview/presentation and there seemed to be no hostility with it if it was business-to-business—unlike to personal lines ( which I despise myself.)
You can't do it today though. It's started getting more difficult as the 90's progressed with more recorded voicemail, caller ID etc being used. It's nearly impossible to make contact orally by phone these days, even in business-to-business. Just my experience.