Quote:
Originally Posted by cooper barrett
Cold calling sucks I don't care what you're selling. But if customers are not coming in the doors, you get on the phone and invite them to come by and see the deals on the leftover Tweetybird yellow turdmobiles that were left over from last year....
Honestly, you have to do what it takes to get a funnel to appear, them managing your opportunities becomes your next challenge.
Then there's hometeam who teaches you how to get the ones that try to get away...or at least he used to.
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One of my current job duties is managing a BDC. Meaning I have a call center of 8 ladies whos sole job is to call and follow up constantly with customers of all kinds. My ladies know what is expected of them, and they are diligent. We call and chase customers until they buy, die, or cry, and we also do prospecting. Everything they do is reocrded in our customer management system, and its not just calling, its emails, and texting as well.
Prospecting just by nature is a fraction of the return of a customer who contacts you.
We turn about 35-40% of customers who contact us via a web form into a store visit
We turn nearly 80% of customers who contact us by phone into a store visit.
Prospecting/cold calling nets us about a 3% visit rate.
As a lot of people have said in here, cold calling is dying, people just dont want it, they are annoyed etc, far more than when I started in this business. its not a great use of time for the sales floor either, the only reason we do it is becuase we are tasked with ONLY doing these sorts of things, and its a time filler.