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Originally Posted by DaneMcCloud
I'm positive that Lucasfilm expected Episode VIII to do much better than Rogue One and it's going to be lucky to surpass it.
A 69% drop is enormous. It'll continue to drop at least 50% each weekend for the next month, which will certainly be under expectations.
The backlash isn't helping, either. Once word of mouth travels further when kids are back in school, it might really fall off a cliff.
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I think most Star Wars fans would agree that Rogue One was amazing, TFA was good and TLJ left a lot to be desired