Quote:
Originally Posted by Red Brooklyn
I get that people want this to fail. I mean, I don't get it, but I GET IT. But the movie made 1.2 billion dollars on a 200 million dollar budget. I get that that's before marketing, etc, but that's also before merch/blu ray sales, too.
This movie was never going to make as much as The Force Awakens. And Disney/Lucasfilm has acknowledged that. I just don't understand how this movie is a "failure" by any conceivable rubric. It was the highest grossing film of 2017. It wasn't eve going to make TFA numbers and it didn't. But it was a staggering success.
Without all the condescending remarks and down-talking, can someone please, in plane, simple language, explain to me why this is a "bomb"?
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For the same reason profitable television shows get cancelled — it isn’t what the project netted out that is important, it’s whether or not it made as much as it could in that time slot or, in this case, during the theater booking. May seem like a loopy way to do business, but that’s how the entertainment industry looks at it.