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As I mentioned in the Lounge thread, the NFL has an untapped revenue generating resource that could make up a good portion of their lost earning: Advertising.
They could open it up to player's jerseys with tiered pricing that starts at the helmet and ends at the knee pads. Advertisers could have the option to pay a Premium for upper echelon players such as Mahomes, Jackson, Rodgers and so on, along advertising on tarps all across the stadiums.
Regardless of what they decide moving forward, the bottom line is that the NFL isn't going to destroy their league if revenues fall short this season, which is exactly what would happen if they decided to chop off $50 million of the salary cap.
They'll either pursue other revenue generating ventures or spread the losses over subsequent seasons.
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