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Originally Posted by DaneMcCloud
Insurance companies began as Not-For-Profit entities and it's only been since the early 90's that almost all insurance companies became For-Profit. For Blue Cross/Blue Shield, that year was 1994.
Regardless, just because a company is a Non-Profit doesn't mean that they don't have a marketing arm nor pay their employees and executives competitive wages. GEHA is fairly small, serving only 1.8 million people but there's definitely opportunity for growth.
A company like that is ripe for an Angel Investor or as a private equity investment.
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Remember, GEICO actually stands for Government Employees Insurance Company.