I think WOT is going to have to build up it's audience after season 1 is already completed. GoT was able to hook audiences with TAP (titties-a-plenty) and get the story going while HBO viewers waited to see who shook em next. WOT is going to have to hook viewers by getting them to know the characters and want to see what happens to them.
Right now it seems like they will play musical chairs of who is the dragon to do that, and by the time it is known who it is for sure, hopefully people are invested enough to get this the backing it will need to complete the story.
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