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Sounds like what they have already done with MLB playoffs. We only get over the air stations at the lake and in 2015, the Royals were on TBS or some other cable channel. Getting those stations then would have meant getting a dish and paying a lot of money for just a weekend. We found a nice (okay, not very nice) smoky place to watch the game.
Amazon did it with Thursday night football and it seems to be doing just fine. People will grumble and complain to their friends and then they will sign up and have another $6 a month service which will creep up in price like all the others.
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