I think they're hoping to raise their ratings, I'm just not sure it will work. Friday is, traditionally, however, a dead night for TV.
Frankly, I think DVR/TiVO and the internet is more responsible for Galactica's struggling ratings than anything else. If you don't watch it live, you don't get counted as a viewer. Which is nuts.
They just signed a big deal with DirectTV, though, so I think we may be safe for season 4.
Last night's episode seemed good but a little lacking...somthing. We'll see what I think after a second viewing. The fact that I watched it at 4 am after working 14 hours may have colored my perception...